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About the Role

Petlog is seeking a commercially minded and creatively driven Senior Brand Manager to shape the future of a trusted national brand and drive meaningful growth. This role is pivotal in defining and delivering brand strategy, integrated campaigns, and customer-focused innovation, working closely with senior stakeholders across the Royal Kennel Club portfolio.

Responsibilities

• Lead the development and execution of Petlog's brand strategy, positioning the brand as the preferred choice for breeders and new dog owners.
• Translate customer insights, market trends, and business objectives into compelling, integrated marketing campaigns.
• Develop and deliver go-to-market strategies for new products and services across the full customer funnel.
• Champion the Petlog brand, ensuring consistency across all communications, channels, partnerships, and customer touchpoints.
• Manage paid media activity, optimise campaign performance, and drive customer acquisition, engagement, and loyalty.
• Partner with commercial, operational, product, and marketing teams to identify growth opportunities and improve customer journeys.
• Use data, insights, and performance metrics to inform decision-making, measure ROI, and continuously improve results.
• Contribute to product innovation and portfolio development, ensuring new offerings align with customer needs and brand strategy.

Requirements

• Proven experience in brand management, marketing, or a related field, with a proven track record of growing brands.
• Strong expertise in brand strategy development, positioning, and long-term planning.
• Experience delivering integrated, multi-channel marketing campaigns across digital and traditional channels.
• Strong product marketing and go-to-market experience, including launching products and services to mass-market audiences.
• Excellent commercial acumen with experience managing budgets, measuring ROI, and driving business growth.
• Ability to analyse customer insights, market trends, and performance data to inform strategy and optimise campaigns.
• Experience leading cross-functional projects and managing multiple stakeholders and agency partners.

Location

• London
• Hybrid

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• Competitive

Benefits

• 25 days annual leave, increasing up to 30 days, in addition to statutory holidays.
• Option to buy up to five days of annual leave per year.
• Employer pension contributions double the percentage of your plan earnings, up to 8%.
• Life assurance equivalent to three times your basic salary.
• Enhanced maternity, paternity and adoption pay.
• Lifestyle discounts via our EAP and healthcare cashback programme.
• Discounts on Royal Kennel Club products and services.
• 4X Complimentary staff tickets to Crufts and Discover Dogs.
• Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club.
• Free eye tests with a voucher towards the cost of your spectacles.
• Financial support for professional and vocational qualifications, with five days' study leave provided.
• Free access to The Royal Kennel Club Library and Art Gallery.

About the Company

• Petlog is the UK's largest pet microchip database and is on an exciting transformation journey.
• Working closely with senior stakeholders across the Royal Kennel Club portfolio.

Equal Opportunity

• We are unable to provide work sponsorships.