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About the Role

As Social Media Manager, you will develop Domain’s organic social strategy across Facebook, Instagram, YouTube, and TikTok. You will showcase editorial content, transforming it into platform-and-performance-first engaging social content. Reporting into the Head of Content Production, you will be integral in shaping platform strategies and providing guidance on social best practices to maximize performance.

Responsibilities

Producing, scheduling, and monitoring daily always-on social content across Domain, Commercial Real Estate (CRE), Allhomes, and Domain for Agents.
Conceptualizing and implementing social tactics to optimize performance towards team and company KPIs.
Providing regular, insight-based reporting to the wider company on the value of social media in the marketing mix.
Co-responsibility with the team’s Production Manager on the production of consistent, engaging video content to fuel platform strategies.
Working with the Marketing team on campaign activation, including seasonal campaigns, product launches, and paid social creative production.

Requirements

Bachelor's degree in journalism, Media, Marketing, or Communications.
7+ years of experience in a social media role, particularly with a focus on organic social media content creation.
Deep, always-evolving understanding of Facebook, Instagram, TikTok, and YouTube platforms, including best practices, trends, and reporting.
Experience using Hootsuite, social listening tools, or other brand equivalents.
Experience working with editorial teams or within a publishing department is highly favored.
Comprehensive knowledge of the media landscape in Australia.

Skills

Video production skills are highly favored.
Graphic design skills and Canva experience are highly favored.

Location

Australia

Work Type

Full-time

Experience Level

7+ years

Education Level

Bachelor's degree

About the Company

Domain is a leading property technology and services marketplace with one of the largest portfolios of property brands in Australia, including Domain, Allhomes, and Commercial Real Estate (CRE) platforms.
In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Together, Domain and CoStar Group are dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equal Opportunity

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities.
We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.