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About the Role

RTW Communications seeks a Digital Media Manager to own the digital activation layer of its multi-format content engine, translating communications strategy into measurable audience growth and engagement across all channels.

Responsibilities

• Drive social media strategy across LinkedIn, X (Twitter), and Instagram, adapting to each platform's role.
• Stay ahead of algorithm changes and format-specific best practices, making operational platform decisions autonomously.
• Develop and manage a monthly social content calendar and maintain consistent, high-quality publishing.
• Demonstrate fluency in digital media KPIs across organic social, paid campaigns, email, and web.
• Plan, execute, and optimize paid social campaigns across LinkedIn and X, including A/B testing.
• Own campaign KPIs end to end: define goals, monitor performance, manage budgets, and deliver reporting.
• Own the RTW website in its entirety: content management, design updates, vendor relationship management, UX improvements, and GA4-driven recommendations.
• Own RTW's SEO and GEO strategy.
• Launch and manage RTW's content subscription and marketing platform, including audience segmentation, subscriber journey design, and email marketing campaigns.
• Track and report on email performance metrics with recommendations for optimization.
• Write and edit social media copy, campaign content, email subject lines, and newsletter content.
• Create or direct digital graphic assets in Canva for social and digital use.
• Coordinate the full RTW podcast production pipeline with the Director of Communications and external vendors.
• Route content through the RTW Comms review workflow, ensuring executive and compliance review.
• Additional tasks may be assigned as required.

Requirements

• Bachelor's degree required.
• 5 or more years of experience in digital media, social media strategy, or content marketing.
• Demonstrated expertise as a true social media native with deep knowledge of platform algorithms, content formats, and engagement best practices.
• Strong digital media analytics fluency: comfortable defining KPIs, building performance dashboards, and translating data into strategic recommendations.
• Experience with Google Analytics 4 (GA4) for web analytics, content, UX, and SEO recommendations.
• Familiarity with SEO and generative engine optimization (GEO) best practices.
• Website content management experience, including end-to-end ownership and vendor relationship management.
• Experience coordinating video production or podcast pipelines with external producers.
• Graphic design fluency in Canva or equivalent.
• Exceptional written communication skills for sophisticated professional, scientific, and investor audiences.
• Experience managing a CRM or email marketing platform end to end, including audience segmentation and CAN-SPAM/GDPR compliance.
• Experience in digital health, biotech, life sciences, or financial/investment communications preferred.
• Familiarity with compliance-sensitive content environments (SEC, FINRA, Reg FD, or pharma/healthcare regulatory frameworks) preferred.
• Must be able to work from RTW's New York City office.

Skills

• Social Media Strategy
• Content Marketing
• Digital Media Analytics
• Paid Social Campaigns
• Website Management
• SEO
• GEO
• Email Marketing
• Content Production
• Podcast Production
• Graphic Design (Canva)
• Written Communication
• CRM Management
• CAN-SPAM Compliance
• GDPR Compliance
• Reg FD Compliance

Location

• New York City

Work Type

• Onsite
• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $140,000 - $170,000

Benefits

• Discretionary incentive compensation program
• Comprehensive benefits package
• Medical insurance
• Life insurance
• Retirement plans
• Tax-free savings options
• Access to additional healthcare programs

About the Company

• RTW Investments, LP is a global, full life-cycle investment and innovation firm dedicated to solving the most challenging unmet patient needs.
• We combine deep expertise in biology, medicine, and technology with a rigorous commercial lens to identify and support transformational breakthroughs in biopharmaceuticals and medical technology.
• Our mission: we power breakthrough therapies that transform the lives of millions.