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About the Role
Signal & Strand is partnering with a leading global technology company to appoint a Product Marketing Manager. This role owns go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging. This person will be a hands-on operator who partners closely with Product, Brand & Creative, and Sales/Commercial teams to bring products to market with clarity, consistency, and impact.
Responsibilities
- Develop and execute go-to-market plans for assigned product launches and line extensions
- Craft product positioning, messaging, and sales enablement materials aligned to the global narrative
- Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions
- Support launch budget planning and track spend against plan
- Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand
- Work with regional commercial teams to support and localize in-market execution
- Monitor competitive landscape and consumer insights to inform positioning
- Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics
- Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery
Requirements
- 4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment
- Experience supporting or leading go-to-market execution for product launches
- Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus
- Strong written and verbal communication skills, with the ability to translate technical features into clear customer value
- Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders
- Detail-oriented and organized, with the ability to manage multiple launches simultaneously
- Data-informed approach to evaluating campaign and launch performance
Skills
- Product Marketing
- Brand Marketing
- Go-to-market execution
- Product positioning
- Messaging
- Sales enablement
- Customer value propositions
- Launch budget planning
- Competitive analysis
- Consumer insights
- KPI tracking
- Campaign performance analysis
- eCommerce
- Digital retail
- Amazon
- Written communication
- Verbal communication
- Cross-functional collaboration
- Organization
- Data analysis
Location
- El Segundo, CA
Work Type
- Hybrid
Experience Level
- 4-7 years
Salary/Compensations
- $100,000 - $135,000 USD + Bonus
About the Company
- In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
Equal Opportunity
- Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.
- We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.