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About the Role
The Ads Programmatic team is seeking a professional to shape the future of advertising on Netflix. This role involves advancing programmatic strategy, building DSP partner connections, and driving ad revenue growth. You will also create workflow solutions, provide insights, and build reporting tools for programmatic deals. This is an opportunity to contribute to a rapidly evolving space, enabling autonomy in the CTV marketplace and defining the next era of advertising at Netflix.
Responsibilities
- Build seamless connections with DSP partners globally.
- Drive significant growth in ad revenue through PG and PMP programmatic deals.
- Develop innovative programmatic offerings.
- Create robust workflow productivity solutions.
- Provide critical insights.
- Build comprehensive reporting tools that empower users to effortlessly create, launch, and troubleshoot programmatic deals.
Requirements
- Professional experience with ad serving systems or bidders, including experimentation with signals.
- Experience building large-scale infrastructure for real-time, low-latency online advertising environments.
- General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue and advertiser outcomes.
- Proven track record of building systems that power sophisticated user experimentation, A/B testing, and lift studies.
- Familiarity with ad tech industry standards such as VAST and OpenRTB.
- Strong analytical and strategic thinking, demonstrating product sense and leadership.
- Track record of collaborating with cross-functional stakeholders (product, engineering, operations, design, consumer research, etc.) to develop and deploy models at scale.
Skills
- Ad serving systems
- Bidders
- Experimentation with signals
- Large-scale infrastructure
- Real-time, low-latency online advertising environments
- Advertising marketplace and landscape
- Programmatic challenges (PG/PMP deal transactions, traffic shaping, maximizing publisher revenue and advertiser outcomes)
- User experimentation
- A/B testing
- Lift studies
- VAST
- OpenRTB
- Analytical thinking
- Strategic thinking
- Product sense
- Leadership
- Collaboration
- DSP integrations
- SSP integrations
- CTV space
- Ads industry technology standards
- Industry consortium efforts
- Working groups
Location
- Remote
Work Type
- Full-time
Experience Level
- Professional experience
Salary/Compensations
- $388,000.00 - $558,000.00
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings Accounts
- Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Flexible time off for salaried employees
About the Company
- Netflix's mission is to entertain the world.
- Netflix is pushing the boundaries of storytelling, global fandom, and making the unimaginable a reality.
- Netflix is a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology.
- In April 2022, Netflix introduced a new, more affordable, ad-supported tier.
- The focus is now on expanding choices for consumers and providing advertisers with a premium TV brand experience.
- The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using Netflix's world-class content delivery ecosystem.
- Ads are delivered using a unique mix of client and server-side ad insertions, state of the art content delivery system, ad encoding recipes, content understanding and metadata.
- Ads are delivered in a manner that’s thoughtful of the member’s viewing experience and drive great outcomes for advertisers.
- Advertiser brand safety is ensured during serving, and members only see the most appropriate ads for them.
- The Ads Programmatic team is a vital part of the core Ads Serving group and plays a key role in shaping the future of advertising on one of the world’s leading entertainment platforms.
- Netflix provides comprehensive benefits.
- Netflix has a unique culture and environment.
- Inclusion is a Netflix value.
Equal Opportunity
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
- We approach diversity and inclusion seriously and thoughtfully.
- We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
- If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.