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About the Role

The Senior Manager, Lifecycle Marketing owns TileBar's owned channel strategy end-to-end, guiding customers from discovery to purchase and beyond. This role serves both residential homeowners and interior designers, with a focus on increasing repeat rate and lifetime value among the design and architect community. The position will also build SMS into a fully realized channel and connect the digital experience to an expanding showroom footprint.

Responsibilities

Own the full lifecycle marketing program, including strategy, execution, and optimization, serving both residential homeowners and interior designers with distinct journeys and messaging for each audience.
Design and manage automated flows and campaign programs that move customers from discovery to purchase.
Own the strategy to drive repeat rate and LTV, with particular focus on the designer and architect community.
Lead creative testing cadence across campaigns and flows; own reporting, communication of results, and development of best practices. Manage briefing to the creative team and internal review process.
Build SMS into a fully realized channel alongside email, identifying opportunities to deepen engagement and extend the customer journey across both digital and showroom touchpoints.
Partner with Analytics team to ensure first-party data is being fully utilized to send the right message, to the right customer, at the right time. Own ESP/vendor relationships and platform optimization.
Define and track KPIs across the lifecycle program; report on performance regularly and translate data into actionable recommendations that improve engagement, conversion, and retention.
Collaborate closely with Creative, Web/Ecomm, Digital Marketing, Analytics, and Sales to align lifecycle initiatives with broader business objectives and the omnichannel experience.

Requirements

5-7 years of hands-on experience in lifecycle, email, and retention marketing, ideally within a premium consumer, luxury, or home design brand.
Proven track record building and optimizing lifecycle programs with strong command of segmentation, personalization, and behavioral targeting.
Experience designing for multiple distinct audiences, including trade or B2B segments, is a plus.
Analytical by nature, with the ability to translate performance data into clear insights and actionable recommendations.
Experience briefing and collaborating with creative teams, with strong written communication and attention to detail.
Comfortable building in a fast-paced, entrepreneurial environment — this is a role for someone who likes to own things and move quickly.
Experience with Listrak strongly preferred; familiarity with CDP platforms a plus.
Passionate about home design and luxury consumer goods with a strong understanding of customer behaviors and trends.

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$120,000 – 135,000 per year

Benefits

Medical
Dental
Vision
Life Insurance
Short-Term Disability
Company match on 401K
Free Weekly Lunch
Paid Time Off (PTO)
Holidays
Personal Days

About the Company

TileBar is an innovative industry leader transforming the tile, interiors and surfaces market in the United States.
At TileBar, we are committed to fostering a workplace that embraces and celebrates diversity, equity, and inclusion.
We believe that a diverse and inclusive workforce not only enhances our ability to innovate and succeed but also creates a more enriching and supportive environment for our employees.

Equal Opportunity

TileBar is an equal opportunity employer and welcomes applications from all qualified individuals, regardless of their race, color, religion, gender, sexual orientation, gender identity or expression, national origin, genetics, age, disability, or veteran status.