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About the Role

We are seeking a Social Media Lead to define and execute Hook's brand voice and presence across all social platforms. This role involves developing content strategy, managing editorial calendars, and overseeing execution across agencies, influencers, and artist partners, while ensuring high-quality content creation.

Responsibilities

• Own social content strategy end to end, aligning with brand and product marketing narratives.
• Build an editorial calendar around cultural moments, holidays, and key music moments.
• Act as the brand voice, writing copy across various platforms and setting copy standards.
• Lead influencer and creator strategy, including sourcing, negotiation, briefing, and management.
• Drive artist and label partnership activations for social collaborations.
• Manage external agencies and creative collaborators for content creation and media buying.
• Support social influencer campaigns by planning and allocating budget across organic, creator, and paid channels.
• Oversee community management and social listening, setting playbooks and managing the social media coordinator.
• Plan and run integrated campaigns for product launches and marketing beats.
• Define success metrics (KPIs), build reporting on growth, engagement, and conversion, and use data to inform strategy.
• Art-direct content, provide creative feedback, and maintain brand consistency.

Requirements

• 3-5 years in social media, with experience in both strategy and execution.
• Proven ability to grow brand channels.
• Exceptional copywriting skills with a distinctive voice and range.
• Deep fluency in music and internet culture.
• Experience managing influencer/creator programs and external agencies.
• Experience running community management (DMs, comments, fan moments).
• Strong project management skills to manage multiple workstreams.
• Comfort with analytics, reporting, and tying social work to business outcomes.
• Experience managing or developing junior talent.

Skills

• Social media strategy
• Content strategy
• Editorial calendar management
• Copywriting
• Influencer marketing
• Creator management
• Artist and label partnerships
• Agency management
• Media buying
• Community management
• Social listening
• Campaign planning
• KPI setting
• Data analysis
• Creative direction
• Short-form video editing
• Design sensibility
• On-camera presence

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level
• Senior-level

About the Company

• Hook is a social music platform backed by top-tier investors.
• We are building the next generation of music discovery, fan expression, and creator growth.
• Fans use Hook to legally remix, mashup, and reimagine songs.
• We work with artists, labels, and rights holders to turn passive listening into active participation.