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About the Role
We are seeking an Associate Director, Attribution to be the technical lead for our Attribution team. This role focuses on building, refining, and advancing sophisticated measurement solutions using Marketing Mix Modeling (MMM), attribution, forecasting, causal measurement, and advanced analytics to help brands make informed marketing decisions.
Responsibilities
- Lead end-to-end development of advanced Marketing Mix Models from data strategy through model delivery and ongoing optimization.
- Build, validate, and improve MMM frameworks using both Bayesian and Frequentist methodologies.
- Manage multiple modeling engagements simultaneously across a diverse portfolio of clients and industries.
- Partner with media, data engineering, and analytics teams to transform business objectives into actionable measurement strategies.
- Deliver insights that drive optimization of media and marketing investments across online and offline channels.
- Serve as the technical lead for project teams, providing guidance, quality control, and mentorship to junior modelers.
- Contribute to the evolution of our measurement methodologies and help push beyond traditional MMM approaches.
Requirements
- Significant hands-on experience building MMM models from scratch and leading full model development lifecycles.
- Deep expertise in both Bayesian and Frequentist marketing mix modeling techniques.
- Proven success managing multiple MMM engagements simultaneously, ideally across 10+ client models.
- Strong foundation in statistical modeling, attribution, forecasting, and marketing measurement frameworks.
- Experience mentoring analysts, managers, or junior modelers in a project-based environment.
- Proficiency with Databricks and modern analytics environments.
- Ability to connect business questions to rigorous measurement solutions.
- Retail industry experience.
- Restaurants / QSR industry experience.
- Financial Services industry experience.
- Pharmaceutical analytics experience is a plus.
Skills
- Marketing Mix Modeling (MMM)
- Attribution
- Forecasting
- Causal measurement
- Advanced analytics
- Bayesian methodologies
- Frequentist methodologies
- Statistical modeling
- Databricks
- Mentorship
Location
- New York
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- Associate Director
- Senior
Salary/Compensations
- $113,000 - $170,000
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- At dentsu, you'll work on enterprise-scale measurement programs spanning MMM, causal impact analysis, and machine learning attribution solutions for leading global brands.
- You'll join a collaborative environment where technical excellence is valued, innovation is encouraged, and your work directly influences client investment decisions.
- This is an opportunity for a true MMM specialist to remain deeply technical, shape the future of marketing measurement, and work alongside some of the industry's brightest minds.
- Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
- Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).
- Dentsu may designate other Hub offices at any time.
- Those who live outside a commutable range may be designated as remote, depending on the role and business needs.
- Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.