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About the Role

We are seeking a highly driven and experienced Communications & Content Strategy Manager to lead engagement with Media, Influencers and Consumers. This role is pivotal in building brand affinity, driving consumer resonance, and achieving business objectives through innovative Public Relations, influencer marketing and strategic content initiatives across our skin care brands.

Responsibilities

Lead overall Brand Influence and Engagement Strategy, defining the strategic direction for earned influence, content, activations, KOLs, and local brand storytelling
Lead and manage annual planning process with brand and agency partners (briefing, feedback)
Lead earned media strategy to drive organic content and influence AI Search
Lead Influencer strategy designed to meet business objectives for our brands.
Partner with and oversee PR agency partner to execute influencer campaigns
Partner with multi-functional team on paid media strategy, social landscape assessments, creative best practices, and business plans.
Lead and manage budget allocation and program performance reports.
Track and analyze content performance to optimize future influencer strategies and partnerships
Drive strong operational excellence across workflows, timelines, approvals and execution

Requirements

Building and managing relationships with influencers and other key stakeholders to solve business problems.
Social media and digital content expertise, with a deep understanding of current trends and platforms.
Storytelling and co-creating compelling & inclusive content that genuinely connects with consumers.
Operational discipline to effectively manage campaign timelines and reporting.
Maintains a growth mindset and values experimentation
Collaboration with cross-functional team members and agency partners to achieve shared goals.
Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances
Demonstrates a strong ownership mindset, taking initiative and driving results with accountability, attention to detail, and executional excellence.
Experience working with the Canadian market, and familiarity with its cultural nuances and digital landscape.

Skills

Public relations
Social media
Digital marketing
Content strategy
Influencer marketing

Location

TORONTO GO

Work Type

Full time

Experience Level

6-8+ years of previous professional experience
Entry Level

Education Level

Bachelor’s Degree

Salary/Compensations

$93,000.00 - $116,200.00 / year

About the Company

P&G serves nearly five billion people around the world and has the strongest portfolio of trusted, quality, leadership brands, including Tide®, Pantene®, Pampers®, Gillette®, and Old Spice®.
Join us to grow your skills as a world-class leader!
P&G Canada is a LinkedIn Top Company in Canada (2023) an accredited Indigenous Employer of Choice (2022) and has been named one of Canada’s Best Diversity Employers (2023), Canada's Top 100 Employers (2023), Top Employers for Canadians Over 40 (2023), Canada's Top Employers for Young People (2023) and Greater Toronto's Top Employers (2023)!

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. Underrepresented candidates including, but not limited to, People with disabilities, female, 2SLGBTQIA+ and/or Black, Indigenous, Asian, Latin, or two or more races are strongly encouraged to apply.
P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) complete the Peak Performance Assessment (not timed), 3) do not complete the Interactive Assessment until you have been contacted by Canada Talent Acquisition for documentation verification. Thank you in advance for your patience.
Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.