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About the Role
The Customer Lifecycle Strategy Lead for Apple TV will be a leader in a team of growth marketers, working with various functional teams to acquire, engage, and retain customers for Apple TV.
Responsibilities
- Develop and optimize acquisition, engagement, and retention strategies for Apple TV across owned channels.
- Optimize programs through A/B testing.
- Develop strategic recommendations based on data-driven insights to connect with customers.
Requirements
- 10+ years of experience in customer lifecycle programs or related subscription marketing disciplines.
- 4+ years of leadership experience managing high-performing teams.
- Strong project management capability with meticulous attention to detail.
- Deep understanding of A/B testing and data-driven optimization marketing.
- Expertise in using segmentation and personalization to deliver timely and relevant marketing to customers.
- Analytical problem-solving skills with a proven track record of success in developing and optimizing marketing programs that drive customer acquisition and engagement.
- Excellent presentation, written and verbal communication skills.
- Exceptional relationship-building and interpersonal skills.
- Ability to work collaboratively under pressure.
- Proven experience working on complex, international, large-scale and time-critical projects.
Skills
- Customer lifecycle marketing
- Subscription marketing
- Leadership
- Project management
- A/B testing
- Data-driven optimization
- Segmentation
- Personalization
- Analytical problem-solving
- Presentation skills
- Written communication
- Verbal communication
- Relationship-building
- Interpersonal skills
- Collaboration
- Streaming video marketing
- Media marketing
- Entertainment marketing
- Sports marketing
- Live sports content strategy
- Cross-functional stakeholder integration
Experience Level
- 10+ years of experience
- 4+ years of leadership experience
About the Company
- Apple doesn't just create products; they create wonder that revolutionizes entire industries.
- Innovation is driven by the diversity of people and their ideas.
- Commitment to industry-leading environmental efforts.