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About the Role

As a Regional Sales Manager - South, you will lead a strong sales team, strategically develop multi-site entrepreneurs, and be actively involved in the field. This role is for a sales professional with leadership experience who wants to actively shape structures, not just manage them.

Responsibilities

• Ensure qualitative and quantitative retail goals in your region are met and exceeded.
• Strategically develop existing structures and tap into new sales potentials with a focus on growth.
• Lead, coach, and develop the regional sales team (Area Sales Managers).
• Plan, manage, and monitor sell-in and sell-out activities (POS, promotions, visibility) for maximum HOLY presence on the shelf.
• Support and develop regional multi-site entrepreneurs, identify expansion potentials, and actively manage these initiatives.
• Provide operational support to the team during vacancies or special needs, including personal presence in the territory.
• Collaborate closely with the Head of Field Force to achieve regional goals and strategically develop HOLY.

Requirements

• Several years of sales experience in the retail or FMCG sector, ideally as a Regional Sales Manager.
• Leadership experience with a passion for coaching and developing people.
• Strong communication and negotiation skills with a genuine passion for sales.
• Entrepreneurial mindset with pragmatism in daily work.
• Fluent German and good English, both written and spoken.
• Valid driver's license Class B and willingness to travel.
• Completed university degree and/or commercial apprenticeship.
• Experience working with multi-site entrepreneurs or complex sales structures.
• Passion for HOLY products and brand identity.

Skills

• Sales
• Leadership
• Coaching
• Negotiation
• Communication
• Retail
• FMCG
• Field Sales
• Team Management
• Strategic Development
• Entrepreneurial Mindset

Location

• South Germany

Work Type

• Full-time
• Field-based

Experience Level

• Management
• Senior

Education Level

• University Degree
• Commercial Apprenticeship

Salary/Compensations

• Attractive compensation including company shares

Benefits

• Company shares
• Flexible working hours
• 28 vacation days
• €1,500 further education budget
• Urban Sports Club membership
• Public transport subsidy
• Semi-annual 360° feedback impacting compensation

About the Company

• HOLY is a soft drink revolution offering sugar-free drinks in powder form with brands like HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake®.
• The company has achieved over €150 million in D2C revenue in DACH, FR, UK, and PL within four years and is transitioning from a D2C model to a global omni-channel brand.
• HOLY has saved over 30 million plastic bottles since April 2021 and boasts a 4.6-star rating on reviews.io.
• Supported by notable investors and partners, HOLY aims to revolutionize the soft drink industry with better, tastier, and more sustainable products.
• The team consists of over 150 members, with a stated ambition to compete with major players like Coca-Cola.
• The company operates from a central office in Berlin Prenzlauer Berg.

Equal Opportunity

• Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
• Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten.