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About the Role

Relay is a digital banking platform designed to empower self-made business owners with financial clarity, confidence, and control. We aim to transform cash flow management from a source of stress into a clear signal for stronger, more resilient businesses. We are seeking a Director, Brand Strategy to lead brand strategy, manage go-to-market channels (social, influencer, content), and oversee the integrated-marketing function to ensure coordinated and high-performing campaigns.

Responsibilities

Drive integrated marketing across the team, creating a clear, sequenced plan to manage competing priorities.
Oversee Relay’s events, social, content, and influencer channels, building systems to increase throughput and hit targets.
Set campaign strategy and author creative briefs, including positioning, success criteria, and actionable direction for the studio.
Own the brand's evidence base, including customer research, competitive analysis, and brand tracking.
Measure brand health, including awareness tracking, brand lift, share of voice, and campaign effectiveness.
Define category framing, competitive context, and audience definition and segmentation.
Steward brand governance as policy and assess partnership fit.
Lead three managers and approximately seven team members, maintaining hands-on involvement in channel execution when needed.

Requirements

An end-to-end integrated marketer with experience building and running campaigns from strategy through execution.
Strong opinions on prioritization and resource allocation.
Numerically fluent with the ability to critically analyze channel metrics.
Assertive and process-oriented, with a demonstrated ability to implement and enforce marketing workflows across cross-functional teams.
Proven ability to align stakeholders with competing priorities around a single plan.
Strong brand judgment and creative sensibility, combined with operational rigor.
Energized by ambiguity and change.
Curious about applying AI across work.
Relentless drive for reinvention and improvement.
Comfortable taking initiative, risks, and seeking input when needed.
Takes pride in work, follows through on commitments, and feels a deep sense of responsibility for outcomes.
Actively embeds AI into work processes.
Cares deeply about the substance of work and measures success by results.
Enjoys tackling complex problems and building from scratch.
Actively seeks feedback and uses it for improvement.
Resonates with the mission to help small businesses thrive.
Encouraged to apply even if experience doesn't perfectly match the job description.
Critical thinking and ability to challenge the status quo.
Must pass a background check and employment verification.

Skills

Integrated marketing
Brand strategy
Social media marketing
Influencer marketing
Content marketing
Campaign management
Creative brief development
Customer research
Competitive analysis
Brand tracking
Brand health measurement
Category framing
Audience segmentation
Brand governance
Stakeholder alignment
Process implementation
AI application

Location

Remote

Work Type

Full-time

Experience Level

Director

Salary/Compensations

$193,500 CAD to $236,500 CAD
Typical starting salary: $215,000 CAD

Benefits

Compensation follows impact, with potential for growth beyond annual reviews.
Perks and benefits detailed on Candidate Hub.

About the Company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success.
We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We are looking for people who are relentless, curious, and care deeply about the work.
We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

Equal Opportunity

If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.