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About the Role
Manage high-stakes media relations and complex issues for Toronto Pearson and the GTAA. Serve as a key spokesperson, provide expert counsel, shape communications strategy, and drive innovation by creating compelling content across diverse channels. This role involves on-call duties and offers a dynamic career path.
Responsibilities
- Provide strategic communications counsel to internal clients and stakeholders, offering expert guidance on tactics, timing, and measurement.
- Develop and execute comprehensive communications plans to support organizational objectives.
- Create compelling content for various channels, including news releases, media statements, social media, advertising copy, and new formats like podcasts.
- Build and maintain strong relationships with media contacts and external stakeholders.
- Act as a primary media spokesperson, delivering messaging and conducting interviews on a range of topics.
- Handle proactive and reactive media relations, including responding to inquiries as part of an on-call rotation.
- Manage issues proactively by collaborating with subject matter experts to develop strategic messaging and positioning.
- Provide critical communications support during operational issues and emergencies, including on-call availability on evenings and weekends.
- Track and analyze the performance of communications programs and tactics to demonstrate their effectiveness.
- Champion a customer-centric approach within the communications team, supporting the company's mission and values.
Requirements
- Three (3) years’ experience in either communications or news media.
- Three (3) years’ experience preparing messaging or editorial material for public delivery.
- Demonstrable experience working as a media spokesperson, including on-camera and live media interviews.
- Demonstrated experience in a customer-centric organization, familiar with customer experience models.
- Experience working in a unionized 24/7 workplace.
- Exceptional written and verbal communication skills, with the ability to analyze and simplify complex, technical information for diverse audiences.
- Strong relationship management abilities and a collaborative spirit, with experience working in dynamic, multi-stakeholder environments.
- Proven skills to be highly organized, detail-oriented, and ability to manage time effectively and work with confidential information.
- Valid Ontario G Driver’s License.
- Ability to obtain and retain a Transportation Security Clearance.
Skills
- Media Relations
- Communications Strategy
- Content Creation
- Spokesperson Duties
- Issue Management
- Customer-Centric Approach
- Written Communication
- Verbal Communication
- Relationship Management
- Organization
- Time Management
- Confidentiality
Location
- Toronto Pearson
Work Type
- Hybrid
- On-call
Experience Level
- 3 years
Education Level
- Three (3) year college diploma focusing on: public relations, communications or related field or an equivalent combination of education and experience.
Benefits
- Comprehensive benefits
- Flexible retirement program with employer matching
- Voluntary savings options (RRSP, TFSA, and Non-Registered Savings Plans)
- Continuous internal and external learning opportunities
- Meaningful reward and recognition program
About the Company
- The Greater Toronto Airports Authority (GTAA) is transforming Toronto Pearson into Canada’s leading global hub airport, aiming for global leadership in airport performance, customer care, and sustainability.
- Approximately 2,100 GTAA employees are working to create a next-generation airport by innovating and striving for an uplifting, safe, and efficient passenger experience.
- The company champions the prosperity of its people, the community, and its aviation partners.
- The mission is to put the joy back into travel and make Toronto Pearson the chosen place to fly and work.
Equal Opportunity
- The GTAA is committed to Employment Equity and maintaining a diverse, equitable and inclusive workplace where everyone can thrive.