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About the Role

The Associate, Direct Activation is responsible for the overall execution and management of their assigned client’s investment requirements, purchasing and monitoring all assigned campaigns to ensure all objectives are met.

Responsibilities

• Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes
• Maintenance of campaign executions e.g.: pacing, make goods and pre-emption
• Invoice discrepancy resolution
• Inputting/uploading campaigns – broadcast and potential digital
• Generating campaign reports – including pre and post documents, Masterfile
• Daily campaign maintenance
• Corporate estimating and posting
• Execution, confirmation and monitoring of investment buys
• Maintenance of clients’ monthly media expenditures (budget control reports)
• Use WPP Media’s proprietary tool and other measurement software (Numeris)

Requirements

• Driven desire to develop and excel in a media career
• Strong attention to detail accuracy and mathematical competency is a must
• Highly developed organizational skills
• Strong communication skills (verbal and written)
• Demonstrated solid technical and negotiation skills
• Ability to collaborate within a team
• Positive, flexible attitude with ability to balance assignments and work under tight deadlines

Skills

• Intermediate proficiency in MediaOcean, Infosys, Airware, TV/BBM, LENS, and other media related tools
• Intermediate proficiency with Microsoft Office Suite, specifically PowerPoint and Excel.

Work Type

• Hybrid

Experience Level

• At least one year of experience in Investment buying

Education Level

• Post-secondary degree/diploma in Advertising, Marketing, Business or a related field.

Salary/Compensations

• $39,750—$66,250 CAD

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
• For more information, visit wppmedia.com.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.