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About the Role

REFORM Alliance is seeking a Senior Manager, Marketing to be the operational backbone of the Marketing & Communications team, responsible for managing campaigns, content programs, and high-profile moments from concept through delivery. This role ensures timelines, workflows, and creative review processes keep initiatives on schedule and works directly with executives and cross-functional partners on high-visibility moments.

Responsibilities

Own end-to-end marketing program management: planning, timelines, and execution from concept through delivery across campaigns, webinars, social content, and thought leadership initiatives.
Build and maintain campaign and program timelines that keep creative, digital, and executive teams aligned and on schedule.
Serve as a trusted operational partner for high-profile executives on content programs, speaking engagements, and major events, exercising sound judgment and composure in high-stress, time-sensitive situations.
Build and manage structured creative review and approval workflows that move campaigns through stakeholder sign-off quickly and predictably.
Partner with design, content, and leadership stakeholders to simplify and speed up internal review cycles without sacrificing quality or brand consistency.
Identify and resolve bottlenecks in the creative pipeline, proactively flagging timeline risks.
Act as the connective tissue across marketing, policy, community engagement, design, content, and executive leadership to keep marketing initiatives moving in lockstep.
Coordinate inputs and approvals across teams for campaigns, events, and thought leadership moments, ensuring every stakeholder has what they need, when they need it.
Collaborate with subject-matter experts and leadership to translate policy, program, and storytelling priorities into clear, compelling content.
Write and produce marketing content, including blog posts, Q&A-style interviews, and other storytelling formats that support campaigns and thought leadership.
Perform other duties as assigned.

Requirements

3+ years of experience in marketing program or project management, ideally including planning, timelines, and execution of campaigns from concept through delivery using tools like Google Workspace, Trello, Hootsuite, and others.
Demonstrated experience building and managing creative review/approval workflows that keep stakeholders aligned and campaigns on schedule.
Track record of developing timelines for creative campaigns, webinars, social media, or high-profile events.
Experience supporting or working directly with senior executives on content programs, speaking engagements, or major events, with strong judgment and professionalism under pressure.
Ability to thrive in a fast-paced, high-pressure environment where experimentation and quick response are part of the daily rhythm.
Authorized to work in the U.S.
REFORM does not offer employment visa sponsorship.
Live within commuting distance of New York City (midtown) and ability to work in-person four (4) days per week.

Skills

Google Workspace
Trello
Hootsuite
Marketing program management
Project management
Campaign planning
Timeline management
Execution
Creative review
Approval workflows
Content creation
Writing
Collaboration
Cross-functional communication

Location

New York City

Work Type

Full-Time
In-office 4-5 days per week

Experience Level

Senior Manager
3+ years of experience

Salary/Compensations

$101,900-$118,000

Benefits

Competitive salaries in the market of similar non-profit organizations
Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.
20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
4% 401(k) match after 30 days of employment
Coverage of 100% of health insurance premiums for employees (health, vision & dental)
$75.00 monthly cell phone reimbursement

About the Company

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture.
The organization is working to replace America's criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation.
Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed — all while making families and communities safer and stronger.
REFORM Alliance operates as both a 501(c)(3) and 501(c)(4) organization, allowing us to drive meaningful criminal justice reform through a combination of charitable initiatives and advocacy efforts.

Equal Opportunity

Reform Alliance is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
We encourage talented individuals of all backgrounds to apply.