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About the Role
The Associate Director, Media Planning leads digital media planning for healthcare and life sciences clients across various channels. This role involves developing media recommendations, collaborating on campaign activation and optimization, and serving as a client-facing lead. It also includes managing media budgets, vendor relationships, and performance reporting.
Responsibilities
- Develop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.
- Lead client-facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.
- Manage media budgets, vendor relationships, media spend approvals, and campaign expenses in partnership with Media Operations.
- Collaborate with Analytics to review campaign performance, identify insights, and translate reporting into actionable media optimizations.
- Partner with Creative, Content, Strategy, and Client Services teams to align media plans with campaign objectives and measurable business outcomes.
Requirements
- 7+ years of media planning experience, including agency experience developing digital media plans across paid search, display, video, email, mobile, or programmatic channels.
- 3+ years of client-facing experience presenting media strategy, recommendations, and performance reporting to senior clients or cross-functional stakeholders.
- Experience managing media budgets, vendor relationships, campaign spend approvals, and media-related expenses for active client programs.
- Hands-on experience with DoubleClick Campaign Manager, DoubleVerify, Bionic, or comparable media planning and campaign management tools.
- Advanced proficiency in Microsoft Excel and PowerPoint, including budget tracking, media plan development, reporting, and client-ready presentations.
- Experience planning media for US healthcare, pharmaceutical, life sciences, or regulated-industry clients.
Skills
- Digital media planning
- Paid search
- Display advertising
- Video advertising
- Email marketing
- Mobile advertising
- Programmatic media
- Audience insight
- Data analysis
- Campaign optimization
- Budget management
- Vendor relationship management
- Performance reporting
- Cross-functional collaboration
- Microsoft Excel
- Microsoft PowerPoint
- DoubleClick Campaign Manager
- DoubleVerify
- Bionic
- AI utilization
- Content strategy
- Creative strategy
- Channel strategy
- Healthcare compliance
- Regulated communications
- Pharma review processes
Location
- New York
- Philadelphia
- Saratoga Springs
- Toronto
- London
- São Paulo
- Singapore
Work Type
- Hybrid
Experience Level
- Associate Director
- 7+ years of media planning experience
- 3+ years of client-facing experience
Salary/Compensations
- CAD 95,000 - 120,000
About the Company
- The Klick Group is an ecosystem dedicated to realizing the full potential of people and clients in life sciences.
- Founded in 1997, Klick has offices globally and is committed to fostering a high-performance, people-first culture.
- Klick Media's Media Craft ensures work reaches the right audiences through audience insight, data, and technology to drive measurable impact.
- Klick is consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work.
Equal Opportunity
- Klick is consciously creating a culture where everyone can thrive and grow in their careers.
- We believe that our best work comes from our diverse backgrounds, perspectives, and skills.
- We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.
- We're also committed to developing an inclusive, barrier-free recruitment process and work environment.
- Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.