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About the Role
NEWITY is seeking a Product Marketing Manager to enhance go-to-market content efforts, focusing on strengthening brand awareness, supporting product launches, and driving market engagement for the Company’s SaaS business. This role involves creating and distributing content across various channels, including PR, awards, events, social media, blogs, case studies, white papers, and thought leadership campaigns. The ideal candidate will be a skilled storyteller, writer, and project manager capable of translating business goals into effective marketing content.
Responsibilities
- Develop and execute go-to-market content strategies for new financial institution partner relationships and NEWITY’s SaaS business.
- Write and manage press releases, engage media for coverage, identify, craft, and submit for awards, and write and post thought leadership content.
- Create blogs, news articles, website content, case studies, customer success stories, and white papers for an audience of current and prospective institutional partners.
- Coordinate with Activations Manager to plan company participation in conferences, webinars, speaking engagements, and industry events.
- Partner with sales, product, leadership, and subject matter experts to create compelling market-facing content.
- Manage external vendors as needed.
- Track, report, and optimize content performance, media placements, and campaign effectiveness.
Requirements
- 5+ years of experience in product marketing, content marketing, communications, public relations, or a related field.
- Existing media relationships in relevant financial technology, banking, or institutional outlets.
- Experience supporting and developing go-to-market strategies.
- Exceptional writing, editing, and storytelling skills with a portfolio of published content.
- Experience managing PR campaigns, industry awards, events, social media, and long-form content development.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience in B2B technology, SaaS, fintech, banking, financial services, or a related industry preferred.
- Proficiency with AI tools and modern content creation platforms is a plus.
Skills
- Product Marketing
- Content Marketing
- Communications
- Public Relations
- Storytelling
- Writing
- Editing
- Project Management
- Media Relations
- PR Campaign Management
- Event Management
- Social Media Management
- Long-form Content Development
- AI Tools
- Content Creation Platforms
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $90,000-120,000
Benefits
- Comprehensive Health, Dental, and Vision Insurance
- Retirement Plan with Company Match
- Paid Time Off and Holidays
About the Company
- NEWITY is America’s source for small business capital, dedicated to providing access to tailored commercial loan solutions.
- Our culture moves fast, fosters excellence, and rewards those who lean in.
- We are energized by challenge, motivated by impact, and ready to grow alongside teammates who share your commitment.
Equal Opportunity
- NEWITY is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.