About the Role
Drive regional campaign strategy and execution, turning marketing priorities into pipeline. This role shapes the regional campaign narrative and executes tactics across events, digital, and demand generation. You will partner closely with local sales, product, and external experts, plus colleagues across US Marketing, to build integrated campaigns that meet regional goals and capitalize on market opportunity. This is a highly cross-functional role requiring influence without direct authority and stakeholder alignment.
Responsibilities
- Run the campaigns program to meet regional goals and capture market opportunity.
- Shape local campaign themes, messaging, assets, and calls-to-action, working with US Marketing, Sales, and external experts.
- Execute an integrated mix of tactics — events, roundtables, email, webinars, social, SEO/SEM — to hit regional campaign goals.
- Liaise with local sales, product, and external experts to execute marketing priorities and programs.
- Track results, manage lead qualification, and own the handover process to Inside Sales.
- Influence deals in the active pipeline through ongoing marketing activity and help accelerate pipeline velocity to speed deal closure.
- Deliver timely, accurate reporting and dashboards using Marketo and Salesforce.
- Monitor and improve the quality and completeness of customer data in Clearwater Analytics databases.
Requirements
- 3+ years of B2B field marketing and demand generation experience, particularly lead generation, nurturing, campaign execution, and measurement.
- Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems; SFDC experience a plus.
- Experience across market research/analytics, strategic planning, campaign development, budget management, events, email/nurturing, digital, and social/SEO/SEM.
Experience Level
- 3+ years
Education Level
- Bachelor's degree in Marketing, Business, or Communications.
Salary/Compensations
- $88,800.00 - $115,200.00
Benefits
- health/vision/dental insurance
- 401(k)
- PTO
- parental leave
- medical leave
- STD/LTD insurance benefits
About the Company
- Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
