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About the Role
Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences. This role spans campaigns, account-based marketing, and events, partnering closely with Sales, Demand Gen/ABM, Partner Marketing, and Communications to implement the go-to-market strategy. Initial focus will be on planning and executing first and third-party events and sponsorships.
Responsibilities
- Develop and execute regional field marketing programs, including campaigns, account-based marketing, and events, to drive pipeline and strengthen brand awareness.
- Own the marketing pipeline generation from conception to execution and results.
- Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential.
- Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert engagement into qualified pipeline.
- Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities.
- Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery.
- Track and report on program and event performance, including pipeline influenced, cost-per-lead, and attendee quality, using data for optimization.
- Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks.
- Build toward a broader regional field marketing remit beyond events as the role and region matures.
Requirements
- 7+ years of experience in B2B field marketing, ideally in enterprise technology or SaaS.
- Experience spanning campaigns and events, with direct ownership of a regional field marketing program and budget.
- Proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets.
- Comfortable owning a budget and making trade-off calls to protect ROI.
- Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region.
- Strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals.
- Data-driven, comfortable tracking pipeline impact and reporting results to leadership.
- Clear communicator in English.
- Willingness to travel up to 40-50% within the region during peak event season.
Work Type
- Hybrid workplace
Experience Level
- 7+ years of experience
Benefits
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
About the Company
- Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale.
- It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers.
- Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence.
- Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity
- Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form.
- This form is for accommodation requests only and cannot be used to inquire about the status of applications.