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About the Role

This leadership role is designed for an internal systems-thinker who can scale processes, manage a multi-disciplinary team across North America, and hold teams accountable for leveraging established SOPs. The ideal candidate will translate visionary ideas into actionable plans, build the infrastructure that prevents burnout, and protect profit margins by understanding talent and vendor bill rates to ensure all projects are profitable.

Responsibilities

Bridge the gap between leadership’s vision and day-to-day execution, ensuring the agency’s internal engine runs smoothly as it scales across North America.
Audit, implement, and oversee agency-wide SOPs and project management tools to improve transparency and efficiency.
Drive agency-wide adoption of a central operating system.
Oversee the "Master Calendar," managing staff allocation and bandwidth to maximize capacity while effectively managing resources and protecting team wellness.
Oversee national vendor strategy.
Oversee that department leads are building a preferred and diversified vendor list to ensure the agency gets priority pricing and consistent quality.
Oversee MSAs and high-level vendor negotiations to optimize costs and mitigate risk across multiple jurisdictions.
Partner with Account Leads to oversee project budgets, ensure healthy margins, and manage the agency’s overall P&L.
Ensure that if a project's budget changes, it’s reflected everywhere instantly.
Provide senior-level guidance on complex builds, from international shipping and permitting to health and safety protocols for large-scale festivals.
Maintain the agency's standards ensuring every activation is executed with obsessive attention to detail and contingency plans.
Act as the ultimate problem-solver and escalation point for the Production and Account teams when creative goals clash with internal logistical or budgetary constraints.
Directly mentor and manage the Director of production infrastructure, the IT Manager, and the National Field Operations Manager.
Develop cross-functional talent and foster a culture of accountability, professional growth, and mentorship.
Collaborate with the VP, Client Services and the Senior Leadership Team to identify talent gaps.
Navigate the complexities of highly regulated sectors ensuring all activations meet strict legal, safety, and insurance standards.
Manage risk mitigation and structural/safety compliance for large-scale public builds.

Requirements

10+ years in a senior role (Director of Ops, Head of Production, or VP) specifically within the Integrated marketing agency space.
Previous experiential marketing agency background is a huge asset but not mandatory.
A proven track record of moving an agency toward a centralized operating system.
Deep expertise in internal logistical operations—handling cross-border equipment movement, US/Canada labor nuances, and strict compliance for highly regulated industries.
Expert-level grasp of Agency Math (tracking daily billable rates, hours tracking and ensure equitable workload distribution).
Ability to analyze resource utilization to prevent burnout, protect margins on complex multi-city builds, and report on P&L health to the executive team.
Experience acting as the ultimate "Safety Officer" for warehouse operations, large-scale public builds and festivals.
Understanding of the implications of permitting, structural engineering, and risk mitigation for high-capacity events.
Experience negotiating national MSAs and curating a "preferred" list of partners across North America to ensure quality and priority pricing.
A natural "Player-Coach" who can jump into a complex staffing grid and lead a board-level strategic session.
A leader who commands respect through competence rather than title, possessing the natural gravitas that inspires teams to follow their lead.

Skills

Operations & Systems Scaling
Financial Stewardship
High-Stakes Production Leadership
People & Culture Leadership
Healthy, Safety & Compliance
Project Management Tools (e.g., Monday.com)
Vendor Management
Budget Management
P&L Management
Risk Mitigation
Talent Development
Cross-functional Collaboration

Location

North America

Work Type

Full-time

Experience Level

10+ years

Salary/Compensations

$130,000 - $155,000 a year

About the Company

Our client is a premier North American experiential marketing agency that brings bold ideas to life for world-class brands in the luxury hospitality, premium spirits, entertainment and diversified consumer goods.
They specialize in large-scale activations, music festivals, and high-stakes VIP events that demand flawless execution.

Equal Opportunity

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.