Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Manager role.

Rezi rewrites your resume against University of Chicago's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Manager posting at University of Chicago — free, in seconds.

About the Role

The Marketing Manager supports the execution of UCPro’s integrated marketing, communications, and audience engagement strategy for professional, executive, and lifelong learning programs. This position contributes to modern marketing efforts across digital channels and supports experimentation with emerging tools and approaches, including AI-enabled content creation, marketing automation, audience analytics, video storytelling, and personalized engagement strategies.

Responsibilities

Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility.
Builds and maintains campaign calendars and timelines for program launches and ongoing recruitment efforts.
Supports audience segmentation and targeted outreach to prospective learners, alumni, executives, and employers.
Develops marketing content across email, web, digital ads, newsletters, blogs, video, webinars, and social media.
Collaborates with academic and program teams to translate complex ideas into compelling, audience-centered messaging.
Ensures messaging consistency and brand alignment across communications materials.
Supports digital marketing across email, CRM, paid media, web, and social platforms.
Helps build alumni engagement, learner referral, and lifelong-learning communications strategies.
Coordinates webinars and virtual events that keep learners engaged and coming back.
Creates or coordinates short-form video and multimedia storytelling to boost awareness.
Pilots AI-enabled marketing tools and workflows to improve content creation, personalization, and campaign performance.
Tracks emerging trends in marketing technology and audience engagement.
Monitors and reports on campaign performance, engagement, lead generation, and enrollment metrics.
Assists with A/B testing, marketing experimentation, and optimization efforts.
Works with internal analytics and systems teams to maintain accurate campaign tracking and reporting.
Coordinates marketing projects across internal teams, academic partners, agencies, and vendors.
Manages timelines, deliverables, and approvals for marketing initiatives.
Supports vendor relationships for creative, advertising, and digital services.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance.
Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
Performs one or more of the following marketing functions: marketing communications/advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
Performs other related work as needed.

Requirements

Minimum requirements include a college or university degree in a related field.
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
Master’s degree preferred.
Background in higher education, executive education, lifelong learning, or mission-driven organizations preferred.
Experience supporting integrated digital marketing campaigns and audience engagement strategies preferred.
Familiarity with email marketing, CRM systems, marketing automation platforms, and analytics tools preferred.
Experience creating digital content across formats, including email, video, web, and social media preferred.
Familiarity with AI-enabled content tools and emerging marketing technologies preferred.
Experience managing multiple priorities and cross-functional projects preferred.
Strong writing, editing, and storytelling skills.
Strong digital marketing and content development capabilities.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Analytical mindset to interpret performance data and recommend improvements.
Strong interpersonal and collaboration skills.
Creative, adaptable, and comfortable experimenting with new tools and approaches.
Interest in adult learning, executive education, and lifelong learning markets.

Skills

AI-enabled content creation
Marketing automation
Audience analytics
Video storytelling
Personalized engagement strategies
Digital marketing
Content development
Email marketing
CRM systems
Marketing automation platforms
Analytics tools
Web content creation
Social media marketing
Paid media
A/B testing
Marketing experimentation
Project management

Location

Chicago, IL

Work Type

Full-time

Experience Level

2-5 years

Education Level

Bachelor's degree
Master's degree preferred

Salary/Compensations

$70,000.00 - $90,000.00

Benefits

Health insurance
Retirement plans
Paid time off

About the Company

Innovative, career-driven learning experiences define University of Chicago Professional (UCPro).
UCPro offers impactful and flexible programs and courses to introduce individual and corporate audiences to up-to-the-minute research, the latest standards in their field, a new professional network, and the University of Chicago's rich intellectual community.
Instructors are seasoned professionals with years of industry experience.
UCPro provides students with the tools to succeed and achieve a competitive edge.

Equal Opportunity

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.