Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Product Manager for Web & Apps is the central owner of the Academy’s public-facing website and select digital surfaces. This role blends product strategy, content platform leadership, UX rigor, experimentation, insight-driven decision-making, and complex cross-functional orchestration. You will shape how global audiences discover our science, plan their visit, support our mission, and return again and again, while managing a team of 4 to 6 direct reports.

Responsibilities

Drive measurable improvements across all revenue-critical flows, including ticketing, membership, donations, event attendance, program registrations, retail, and digital product engagement.
Own the multi-year vision and roadmap to improve funnel efficiency, reduce friction, and increase conversion across channels.
Ensure the Academy’s online presence makes scientific content accessible, engaging, and emotionally resonant.
Translate research, exhibits, and conservation work into intuitive digital formats.
Support exhibitions, events, and programs through dynamic content.
Maintain scientific accuracy, representational integrity, and public trust.
Strengthen the Academy’s voice in biodiversity, climate, and conservation.
Define the long-term product vision across web and digital experiences.
Maintain a sequenced roadmap for UX improvements, content evolution, revenue growth, and platform modernization.
Align roadmap priorities with institutional goals and executive direction.
Connect digital experiences to the Academy’s Museum 3.0 transformation.
Build structured processes for prioritization, resourcing, and trade-offs.
Strengthen the Academy’s digital foundation through CMS improvements, structured content models, modular templates, and workflow upgrades.
Optimize performance, accessibility, and mobile-first experience.
Improve SEO health, discoverability, and technical search.
Utilize AI tools for content creation, translation, optimization, and personalization.
Collaborate with Business Applications, Ops, and Sales to align digital flows with back-end systems.
Unify and streamline collaboration across Marketing & Communications, Creative Studio, Science & Research, Membership, Philanthropy & Development, Guest Experience, Education & Events, Retail & E-Commerce, Sales, and Operations & Business Applications.
Define processes, establish decision-making frameworks, and ensure the website serves as a unified gateway.
Own all digital funnels and conversion pathways.
Build dashboards and analyses that reveal bottlenecks and drive enhancements.
Lead A/B testing and experimentation cycles.
Partner with Sales, Marketing, and Guest Experience to optimize acquisition and conversion.
Drive continuous improvements in average order value and LTV.
Establish content standards that ensure clarity, consistency, accuracy, and accessibility.
Maintain information architecture, navigation, structured content, and taxonomy systems.
Support sustainable content operations through improved workflows and governance.
Balance scientific depth with an intuitive public-facing narrative.
Lead UX improvements across critical user journeys.
Maintain accessibility standards (WCAG 2.1+).
Partner with Creative Studio to sustain a cohesive, modern design system.
Ensure mobile-first excellence across devices and browsers.
Own backlog prioritization and sprint planning.
Write user stories, specs, and acceptance criteria.
Manage QA, release readiness, and cross-team communication.
Translate institutional goals into buildable, measurable digital initiatives.

Requirements

5 to 7+ years of product management experience with consumer-facing websites or digital content platforms.
2+ years of experience leading a team.
Proven success optimizing revenue (ticketing, membership, donations, e-commerce).
Strong experience with CMS platforms, structured content, and workflow systems.
Fluency in UX, analytics, SEO, IA, accessibility, and responsive design.
Experience collaborating across creative, scientific, operational, and technical teams.
Ability to lead through clarity, diplomacy, and structured decision-making.
Analytical fluency with GA4 and experimentation frameworks.
Exceptional communication skills — written, visual, and verbal.
Submit a resume and application through our Careers Page portal.
Consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Skills

Product Management
Web & Apps
UX
Analytics
SEO
IA
Accessibility
Responsive Design
GA4
Experimentation Frameworks
CMS Platforms
Structured Content
Workflow Systems
AI Tools

Location

San Francisco, California

Work Type

Hybrid
Full-time

Experience Level

5 to 7+ years of product management experience
2+ years of experience leading a team

Salary/Compensations

$110,000 - $120,000

Benefits

Comprehensive benefits package

About the Company

The California Academy of Sciences is a globally renowned scientific and cultural institution located in the heart of San Francisco’s Golden Gate Park.
Home to a world-class planetarium, aquarium, research center, and natural history museum—all under one living roof—our mission is to regenerate the natural world through science, learning, and collaboration.
Our extensive collections span plants, animals, fossils, and cultural artifacts from across the globe and throughout history.
We are a diverse team of leading biodiversity scientists, educators, storytellers, designers, and communicators who work collaboratively to advance knowledge and inspire action through science and storytelling.
When you join the California Academy of Sciences, you become part of a mission-driven community that values curiosity, collaboration, and innovation.
Whether you're working behind the scenes in research or engaging the public on the museum floor, your work will help connect people to the natural world and empower them to protect it.
Join a team dedicated to the Academy’s mission, vision, and values, and committed to executing a new strategic plan that will strengthen the organization's financial foundations, cultivate a vibrant internal culture, and foster disciplined, mission-driven growth that will secure the Academy’s future.
Currently, the Academy has a new strategic plan including three initiatives – Hope for Reefs, Thriving California, and Islands 2030 – that leverage biodiversity science, environmental learning, and collaborative engagement to regenerate fragile ecosystems around the world.
The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration.
The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences.
This role sits within the California Academy of Sciences’ Experience & Revenue Division and reports directly to the Chief Operations Officer.
The Innovation Division strengthens the Academy’s relevance, reach, and revenue by uniting storytelling, design, science, and technology to reimagine how audiences engage with the Academy — onsite, online, and out in the world.
We create emotionally resonant, insight-driven experiences that deepen belonging, spark wonder, and support financial sustainability through increased attendance, member engagement, donations, diversified revenue streams, and modern digital platforms.

Equal Opportunity

The California Academy of Sciences will give full consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).