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About the Role
We are hiring our first Head of Marketing to own how the market understands Perfect Venue and drive pipeline generation. This is a hands-on role where you will write copy, build campaigns, manage agencies, and utilize AI at every step. You will report directly to the CEO and be part of the leadership team.
Responsibilities
- Own the inbound pipeline number and build the demand generation engine across paid search, paid social, retargeting, events, and partnerships.
- Measure and understand the CAC, payback, and conversion rate of every demand generation channel.
- Collaborate with BDR, inside sales, and account management teams, focusing on qualified pipeline and closed revenue.
- Own the customer journey from first touch to closed won and beyond, including nurture, onboarding, trial conversion, reactivation, and expansion campaigns.
- Build segmentation and triggers in HubSpot for automated, timely messaging.
- Run a content engine including blog posts, videos, and customer stories to drive engagement and provide value to sales.
- Own organic search as a durable channel, developing topic strategy, site architecture, and compounding pages.
- Sharpen the brand messaging and ensure consistency across all platforms.
- Manage the company's presence on social media platforms like Instagram, LinkedIn, and TikTok, as well as industry associations and conferences.
- Own the marketing technology stack and analytics, ensuring accurate attribution and reporting from spend to revenue.
- Utilize AI to increase experiment velocity and optimize marketing spend.
Requirements
- 5+ years in B2B SaaS marketing leadership with experience owning a pipeline number.
- Proven ability to build marketing engines, write copy, and run campaigns.
- Daily use of AI tools and demonstrated impact on team workflows.
- Comfort with ambiguity and defining strategy.
- Strong understanding of conversion rates, CAC, payback, and channel mix.
- Experience managing agencies and driving results.
- Experience selling to operators, not just software professionals.
Skills
- Demand Generation
- Lifecycle Marketing
- Content Marketing
- SEO
- Brand Management
- Social Media Marketing
- Marketing Operations
- Analytics
- AI Tools
- HubSpot
Location
- San Francisco
Work Type
- Hybrid
- In-office 3 days per week
Experience Level
- Leadership
Benefits
- Competitive compensation
- Meaningful equity
- Medical, vision, and dental insurance with paid premiums
- Flexible PTO
- 401(k)
- Daily onsite lunches
- Unlimited book budget
- Company laptop
- Complimentary One Medical membership for employee and family
About the Company
- Perfect Venue aims to bring communities together by making event planning effortless through intuitive software and AI agents.
- The company is backed by investors including Hustle Fund, Defy.vc, and Amity Ventures.
- Perfect Venue is used by thousands of venues nationwide, from Michelin star restaurants to local bars.
Equal Opportunity
- Perfect Venue is committed to building a winning team and provides equal employment opportunities to all employees and applicants for employment.
- Prohibits discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- Will work to provide reasonable accommodations to applicants with physical and mental disabilities.