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About the Role

We are searching for an experienced Manager, Affinity Growth Marketing to join our dynamic team! Reporting to the Director of Affinity & Partner Marketing, this role focuses on strategic planning, performance analysis, and optimizing marketing initiatives to drive customer acquisition and revenue growth within affinity and white label groups. We are looking for a confident and empathetic people leader who has experience managing high performing teams.

Responsibilities

Develop and refine comprehensive marketing strategies based on customer insights, market trends, and data analytics.
Develop and implement demand generation strategies to create quotes and nurture qualified leads.
Create actionable marketing plans that align with business objectives and brand goals.
Collaborate with business development teams to ensure seamless market entry and alignment with business objectives.
Identify market opportunities, competitive landscape, and target audience segments to inform go-to-market plans.
Track the performance of go-to-market initiatives and iterate on strategies to achieve optimal results.
Monitor and analyze growth and campaign performance by sector and region.
Conduct data-driven assessments to identify areas for improvement and optimize and drive campaign effectiveness.
Utilize multi-channel approaches to engage target audiences and drive pipeline growth.
Provide regular performance reports and insights to stakeholders, recommending strategic adjustments as needed.
Lead, mentor, and develop a team of marketing professionals, fostering a high-engagement and innovative culture.
Offer continuous feedback, coaching, and professional development opportunities to support team growth.
Define and implement processes and tools to enhance team efficiency and collaboration.
Drive innovation by leveraging data and AI to improve marketing efficiencies and effectiveness.
Redefine service models with partners and stakeholders to enhance collaboration and autonomy.
Support the growth ambitions of affinity and white label marketing initiatives.

Requirements

At least 5 years of experience managing professionals.
At least 7 years of experience in/or combination of; marketing strategy, affinity marketing, or demand generation.
Proven experience in demand generation, and go-to-market strategy.
Excellent project management skills, including budget management and timelines.
Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions.
A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive.
Organized, at ease in a fast-paced, changing environment and able to prioritize.
Solution-driven, not afraid to challenge status-quo and innovate.
No Canadian work experience required however must be eligible to work in Canada.
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

Skills

Strategic Planning
Performance Analysis
Marketing Strategies
Customer Insights
Market Trends
Data Analytics
Demand Generation
Lead Nurturing
Marketing Plans
Business Objectives Alignment
Brand Goals Alignment
Collaboration with Business Development
Market Opportunity Identification
Competitive Landscape Analysis
Target Audience Segmentation
Go-to-Market Plans
Performance Tracking
Campaign Performance Monitoring
Data-Driven Assessments
Multi-Channel Marketing
Pipeline Growth
Performance Reporting
Stakeholder Communication
Leadership
Mentoring
Team Development
High-Engagement Culture
Innovative Culture
Continuous Feedback
Coaching
Professional Development
Process Improvement
Tool Implementation
Team Efficiency
Team Collaboration
Innovation
Data Leverage
AI Leverage
Marketing Efficiency Improvement
Marketing Effectiveness Improvement
Service Model Redefinition
Partner Collaboration
Stakeholder Collaboration
Autonomy Enhancement
Affinity Marketing Growth Support
White Label Marketing Growth Support
Data Analysis
Performance Management
Budget Management
Timeline Management
Presentation Skills
Influencing Business Decisions
Teamwork
Positive Attitude
Fast-Paced Environment Adaptability
Prioritization Skills
Problem Solving
Challenging Status Quo
Bilingualism (Quebec)

Location

Hybrid

Work Type

Hybrid

Experience Level

Manager
5 years of experience managing professionals
7 years of experience in marketing strategy, affinity marketing, or demand generation

Education Level

Bachelor’s degree in business administration or marketing or equivalent education

Salary/Compensations

109,900 - 134,300
15% Annual bonus target, with a potential payout of up to double the target

Benefits

Flexible work arrangements
Hybrid work model
Possibility to purchase up to 5 extra days off per year
Telemedicine
Wellness account
Share plan & other savings: up to 12% of salary or even more
Guaranteed income for life (via defined benefit pension plan)
Annual bonus plan
Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
Pension offerings provide flexibility and long-term security
Defined benefit pension plan

About the Company

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
Pay at Intact is about much more than just salary.
As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations).
Learn more about our recruitment process and your candidate journey here.
Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Equal Opportunity

We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.