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About the Role

Alto Software Group is seeking a Demand Generation Manager to own and optimize the demand engine for acquiring new agencies and growing existing customer product adoption. This commercial role offers significant autonomy in managing the demand generation budget and driving marketing-sourced pipeline, with a focus on conversion and measurable business impact.

Responsibilities

• Own the demand engine, including SQL delivery, marketing-sourced pipeline, and the associated demand generation budget.
• Manage MQL volume as an input, focusing on conversion rates rather than MQL volume as the primary target.
• Drive adoption of partner and Marketplace products across the existing customer base, measured by attach rate.
• Build the commercial case, targeting, and offers for partner demand generation.
• Manage demand generation channels including Google Ads, Microsoft Ads, and paid social, hands-on.
• Identify, test, and scale new sources of demand.
• Oversee measurement, including analytics, tagging, attribution, and intent tooling.
• Improve website conversion optimization in collaboration with the web agency.
• Govern analytics and ensure data accuracy for business decision-making.
• Manage the marketing stack and reporting systems, working with engineering resources for build work.
• Define lead criteria, SLAs, and establish a feedback loop with sales teams to inform marketing strategies.

Requirements

• Personally owned an SQL or pipeline target.
• Managed a budget with real decision-making authority.
• Hands-on experience with Google Ads and GA4.
• Working knowledge of Salesforce and HubSpot.
• Understanding of B2B funnel dynamics and ability to differentiate volume vs. quality issues.
• Ability to clearly define technical requirements, collaborate with technical colleagues, and evaluate delivered work.
• Experience marketing to both existing customer bases and cold audiences, understanding appropriate sequencing, frequency, and maintaining goodwill.
• Proven ability to deliver results through indirect reports.
• Experience in SaaS selling to SMB or mid-market.
• Property experience is welcome but not required.

Skills

• Demand Generation
• Google Ads
• Microsoft Ads
• Paid Social
• Analytics
• Tagging
• Attribution
• Intent Tooling
• Website Conversion Optimization
• Salesforce
• HubSpot
• B2B Funnel Analysis
• Marketing Stack Management
• Reporting
• SaaS Sales

Location

• London HQ

Work Type

• Hybrid
• Full-time

Experience Level

• Mid-level

Salary/Compensations

• Discretionary annual bonus up to 10% of base salary

Benefits

• Opportunities for career development and advancement
• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering
• Digital detox day
• Festive Closure - business closed between Christmas and New Year
• Cycle to work scheme
• Electric car scheme
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection
• Private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Talent referral bonus up to £5K

About the Company

• Alto Software Group is a B2B SaaS company powering over half of all UK housing transactions annually.
• We provide software solutions connecting businesses and consumers, serving as a one-stop shop for estate agents and home builders.
• Our mission is to drive efficiency, speed up transactions, reduce risk, and enhance the end-customer experience.
• We operate with a startup mindset, seeking individuals ready to tackle ambitious goals in a fast-growing and evolving business.

Equal Opportunity

• We are committed to making ASG more welcoming, fair, and representative.
• All applicants will be considered equally regardless of ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or employment history.