Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Reporting to the Digital Marketing Manager, this role executes and evolves O&B’s social media presence across multiple platforms. It involves mobile-first content creation, account and community management, paid social campaigns, and influencer relations for a diverse portfolio of brands.

Responsibilities

• Own content calendars, scheduling, publishing, and day-to-day account management for assigned restaurant brands.
• Monitor comments, direct messages, tags, and mentions, responding in a timely and brand-appropriate manner.
• Monitor brand sentiment and social conversations, escalating guest concerns and identifying engagement opportunities.
• Coordinate with restaurant teams to gather information, identify content opportunities, and ensure social channels reflect current priorities.
• Plan and execute paid social campaigns to support restaurant promotions, events, and marketing priorities.
• Track performance and provide clear recommendations to improve content, engagement, reach, and audience growth.
• Plan, capture, edit, and publish engaging, mobile-first content, focusing on Instagram Reels, Stories, and short-form video.
• Develop shot lists and mood boards, coordinating production schedules with restaurant operations and marketing teams.
• Collaborate with O&B’s Lead Photographer and Videographer during photoshoots, independently capturing supplementary social-first content.
• Conduct regular content days at O&B restaurants, independently capturing food, beverage, people, atmosphere, and behind-the-scenes moments.
• Write compelling, brand-appropriate social copy, adapting tone and messaging across diverse brands.
• Use tools such as Canva and CapCut to produce polished, on-brand assets efficiently.
• Thoughtfully use AI-powered and emerging tools to support content ideation, copy development, workflow efficiency, and performance analysis.
• Proactively identify timely trends, cultural moments, and restaurant stories for content creation.
• Maintain organized content libraries and ensure a consistent pipeline of usable assets.
• Identify and cultivate relationships with relevant food, lifestyle, hospitality, and local creators.
• Lead proactive influencer outreach and manage hosted visits, campaign activations, and paid partnerships.
• Develop briefing materials for influencer campaigns, communicating objectives, key messages, and content expectations.
• Monitor influencer coverage and track campaign performance.
• Collaborate with marketing, creative, and operations teams to support campaigns and business priorities.
• Attend occasional evening or weekend activations and content shoots.
• Follow onsite shoot and content-capture best practices.
• Contribute ideas and social-first thinking to broader marketing campaigns.

Requirements

• 4+ years of professional experience in social media, content creation, or a related role, ideally within hospitality, food, lifestyle, or a multi-brand environment.
• A portfolio demonstrating content personally conceived, captured, edited, and written for social media, including short-form video.
• Strong photography and mobile video-capture skills.
• Proficiency in tools such as Canva and CapCut.
• Excellent copywriting and editing skills, with the ability to adapt voice and tone across multiple distinct brands.
• Demonstrated experience managing social media accounts and engaging with online communities on behalf of a brand.
• Experience with Meta platforms and paid social advertising.
• Experience with content schedulers such as Sprout Social.
• Experience coordinating influencer relationships, hosted visits, or creator campaigns.
• Strong knowledge of social media platforms, trends, performance metrics, and publishing tools.
• Comfort using AI-powered tools to enhance day-to-day workflows, paired with sound judgment around accuracy, originality, and brand integrity.
• Strong collaboration and relationship-building skills.
• Ability to work effectively with restaurant operations, cross-functional teams, and external partners.
• Resourceful, proactive, and solutions-oriented.
• Ability to adapt to changing priorities in a fast-paced environment.
• Available to attend occasional evening and weekend shoots, events, and activations.
• Must include a link to your portfolio or relevant content samples with your application.

Skills

• Social Media Marketing
• Content Creation
• Mobile-First Content
• Instagram Reels
• Short-Form Video
• Community Management
• Paid Social Advertising
• Influencer Relations
• Canva
• CapCut
• Copywriting
• Editing
• Brand Voice Adaptation
• Meta Platforms
• Sprout Social
• AI Tools
• Trend Identification
• Performance Analysis
• Collaboration
• Relationship Building

Location

• Midtown Toronto
• On-site at restaurant venues

Work Type

• Full-time
• 12-month contract
• On-site

Experience Level

• 4+ years of professional experience

Salary/Compensations

• CAD 60000 - CAD 75000 - yearly

Benefits

• Paid vacation, sick, and personal day
• Comprehensive health, dental, and vision benefits, including enhanced mental health coverage
• Discounted gym membership
• Access to Employee Assistance Program
• Group life and disability insurance
• 50% dining discount at all O&B restaurants for you and up to three guests
• Employee Referral Program
• Professional Development Fund

About the Company

• Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a collection of unique and innovative restaurants, event venues, and catering businesses across Ontario, Quebec, and Alberta.
• O&B credits its success to a strong corporate culture, where excellence in food, service, and experience is at the core of everything we do.
• The Marketing & Communications team is a collaborative group of creative and strategic thinkers across digital marketing, public relations, social media, graphic design, photography, and guest engagement.
• The team brings campaigns to life across a diverse portfolio of restaurants and experiences, always looking for new ways to stand out in a competitive hospitality landscape.

Equal Opportunity

• Oliver & Bonacini is committed to providing an inclusive recruitment process.
• We value and embrace diversity in all forms and encourage applicants from all backgrounds to apply.
• Our recruitment practices are designed to ensure fairness, equity, and opportunity for every candidate.