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About the Role
Sonar is seeking a Marketing Tooling & AI Operations Manager to own and manage their marketing technology stack. This role is responsible for defining tool requirements, ensuring correct configuration and integration, and driving adoption to maximize the impact of marketing investments. The ideal candidate is comfortable bridging business needs with technical implementation and works collaboratively with various marketing and operational teams.
Responsibilities
- Serve as the business owner for Sonar’s full marketing tool suite, managing vendor relationships, contract renewals, and platform health.
- Translate marketing team needs into clear business requirements for tool configuration, integrations, and new capabilities, partnering with IT and RevOps for implementation.
- Design onboarding workflows, enablement materials, and internal training programs to ensure effective and consistent tool usage by marketing teams.
- Track and report on tool utilization, ROI, and impact, providing regular updates to marketing leadership on performance and investment opportunities.
- Continuously assess the marketing technology landscape, identify gaps and redundancies, and recommend new tools, replacements, or consolidations.
- Ensure correct data flow between marketing platforms, CRM, and analytics systems, working with technical stakeholders to maintain data integrity.
- Collaborate with the Marketing AI Engineer to identify automation opportunities, provide business context for workflow design, and promote AI-powered capabilities.
- Own the marketing technology budget, manage vendor contracts and renewals, and negotiate for maximum business value.
Requirements
- Have 4+ years of experience in marketing operations, marketing technology, or revenue operations, preferably within B2B SaaS or enterprise technology.
- Bring hands-on experience managing marketing tool stacks, including analytics platforms (GA), SEO tools (Semrush), AI-powered intent tools (Profound), and conversational marketing platforms (Qualified) or equivalents.
- Have a strong understanding of how marketing tools integrate with CRM systems (Salesforce) and marketing automation platforms.
- Be skilled at translating business requirements into technical configurations and working with engineering or IT teams to implement them.
- Have experience designing workflows and creating training materials that drive adoption across non-technical teams.
- Be data-driven — comfortable building dashboards, analyzing tool utilization data, and presenting ROI findings to marketing leadership.
- Be highly organized and capable of managing multiple tools, vendors, and stakeholders simultaneously.
- Have strong communication skills and the ability to work cross-functionally across marketing, IT, RevOps, and finance.
- Applications submitted through agencies or third-party recruiters will not be considered.
Skills
- Google Analytics
- Semrush
- Profound
- Qualified
- Salesforce
- Marketing Automation Platforms
- Data Analysis
- Dashboard Building
- ROI Reporting
- Workflow Design
- Training Material Creation
- Vendor Management
- Budget Management
- Cross-functional Communication
Location
- Austin
- Bochum
- Dubai
- Geneva
- London
- Singapore
- Tokyo
- Washington D.C.
Work Type
- In-office culture
- Relocation support
Experience Level
- 4+ years of experience
Education Level
- Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
About the Company
- Sonar is driving the future of agent-centric software development as the leader in AI code review and verification.
- We solve the critical problem of ensuring AI-generated software is reliable, secure, and maintainable.
- We integrate with tools like Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, helping over 75% of the Fortune 100 build trusted software.
- Customers using Sonar are 44% less likely to report an outage due to AI-generated code.
- Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us.
- Our products include SonarQube, SonarQube Foundation Agent, SonarSweep & Sonar Context Augmentation.
- Our team operates across global hubs.
- We operate with a mindset of CODE: Committed, Obsessed, Deliberate, Effective.
- With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution.
Equal Opportunity
- We value diversity, equity, and inclusion.
- We are a global company that values and respects different backgrounds, perspectives, and cultures.
- We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best.
- We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
- If you need any accommodation, please reach out to us at hiring@sonarsource.com.
- All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.