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About the Role

The Marketing Manager leads all local marketing activities, including branding, positioning, corporate messaging, and external communications. This role is responsible for delivering both short and long-term local marketing campaigns to achieve commercial goals, working closely with the Global Marketing team.

Responsibilities

• Monitors the UK website for performance and quality.
• Assists in developing SEO strategies and applying them to website development projects.
• Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition.
• Supports global web masters to ensure consistency of quality and success.
• Develops and publishes regular content on social media channels.
• Implements and manages social media advertising campaigns aligned with a multichannel approach.
• Configures tracking strategies to capture the performance of promotions on social media.
• Builds and maintains external relationships with journalists, partners, suppliers, and other stakeholders/audiences.
• Drafts online content for various formats and channels, including case studies, award entries, blog posts, and social media.
• Helps produce video content, including drafting scripts, managing shoots, and co-editing.
• Supports blog content and contributes to the global calendar.
• Develops content for use across multiple channels.
• Implements outbound campaigns to nurture leads throughout the buying process and optimize traffic conversion into leads.
• Manages the production/creation of online campaigns and suggests ideas for creative outreach campaigns.
• Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generating qualified leads.
• Monitors marketing qualified leads and flags/refers new business opportunities to senior team members.
• Monitors campaign performance data and contributes to global marketing reports.
• Monitors and analyzes engagements on social media and responds appropriately.
• Analyzes and evaluates results and data to make campaign and investment recommendations.
• Compiles ad-hoc reports and/or analysis as and when required.
• Acts as a super-user for major marketing tools like SharpSpring, Oktopost, and SEOMoz.
• Understands tools and channels and can train junior team members on their use.
• Updates and maintains documents on the intranet and Marcomms server.
• Takes minutes for team meetings and helps drive actions to keep projects on track.
• Manages administrative tasks for the team.
• Supports the Head of Global Marketing and the wider marketing team on projects and initiatives.
• Acts as a cultural ambassador for the marketing team, promoting initiatives internally and externally.
• Attends agency and industry events as appropriate to represent the agency.
• Seeks ways to increase knowledge for self-improvement and team performance.
• Proactively suggests new processes and tools to improve team efficiency and performance.

Requirements

• Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing, and social media, in addition to SEO.
• Excellent analytical and problem-solving skills, using data to make strategic decisions.
• Outstanding project management, communication, and relationship-building skills.
• Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring.
• Experience with design, photos, video editing software, and HTML.
• Excellent communication skills (written and spoken).
• Calmness under pressure and ability to deliver to tight deadlines.

Skills

• Marketing
• Digital Strategy
• Lead Generation
• Conversion Rate Optimisation
• Email Marketing
• Social Media
• SEO
• Google Analytics
• Content Creation
• Video Production
• CRM
• Marketing Automation
• HTML
• Project Management
• Communication
• Relationship Building

Location

• UK

Work Type

• Full-time

Experience Level

• Mid-level

Education Level

• Bachelor's degree (preferably in marketing, communications or digital media-related subject)

About the Company

• TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades.
• Its success is due to its ability to read the future and prepare for it, leveraging cutting-edge AI, strategic thinkers delivering award-winning campaigns, expanding client relationships into new markets or services, and independence from outside investors.
• The practice, its people, and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.
• At the heart of our community is the TEAM LEWIS Foundation, a non-profit charitable entity that has funded over 2,600 causes since its launch in 2021, making it one of the largest employee-directed philanthropies in the world.
• The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society and aims to strengthen the bonds between the creative industries, businesses, government, and non-profits.
• Community charities are championed by employees who, in addition to financial donations, volunteer their time and skills to maximize grant effectiveness.