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About the Role

As a Conversion Rate Optimization Manager at Zasta, you will work on a key growth lever: the continuous improvement of our conversion rates throughout the entire user journey. You will not only optimize individual pages but also think in contexts – from the first interaction to conversion. You will combine analytical thinking with a deep understanding of user behavior and develop solutions that have a measurable impact.

Responsibilities

Analyze funnels end-to-end and identify levers that have a real impact.
Develop concepts, structures, and content for landing pages and collaborate closely with design and development for implementation and iterative improvement.
Analyze user behavior and derive concrete optimization measures based on data and psychological insights.
Optimize website journeys and consider performance holistically, including App Store Custom Pages or other conversion-relevant touchpoints.

Requirements

Several years of genuine CRO experience, with a proven track record in conversion optimization, landing pages, and funnels.
Strong analytical and psychological understanding, translating data analysis and user behavior into actionable measures.
Clear understanding of funnels and structure, identifying conversion drop-off points and building logical, understandable, and effective user flows.
Hands-on mentality and ownership, proactively driving initiatives and bringing ideas to fruition.
Experience in the mobile environment is advantageous, with an understanding of user behavior in mobile contexts.

Skills

Conversion Rate Optimization
Landing Page Development
Funnel Analysis
User Behavior Analysis
Data Analysis
Psychological Insights
Mobile Environment Experience

Location

Rostock
Berlin

Work Type

Hybrid

Experience Level

Mid-level

Benefits

30 days of vacation per year
Opportunity to work from within Europe for up to 4 consecutive weeks
Flexible working arrangements with specific office days (Tuesdays and Wednesdays in Rostock; Wednesdays and Thursdays in Berlin)
Joker days for flexible use when unable to attend the office on designated days

About the Company

Zasta was founded in 2017 and is the leading tax app in German app stores.
Our software enables every taxpayer to file a professional tax return with minimal effort.
Our platform works with real tax advisors to ensure everyone receives the best outcome, even without tax knowledge.
Over 2 million users already trust our app.
We aim to transform a tedious financial topic into a positive financial gain.

Equal Opportunity

We encourage you to apply even if you are not sure if you meet all the requirements for this position.
You might bring something special to the team that we haven't considered yet.