About the Role
This position plays an important role in providing strategic analysis to Sony’s businesses in the EMEA region, highlighting the growing importance of data-driven insight. Based in London, the position will work across multiple markets and projects, with a specific focus on Consumer Insight, producing industry landscape and audience research to support Sony’s Business Development, Direct-to-Consumer channels, and Home Entertainment businesses across the EMEA region.
Responsibilities
- Act as the key point person in Research on D2C channels, understanding performance metrics, inputting to new analytics, and sharing best practices.
- Collaborate with the Business Development team to ensure visibility of key market trend data and forecasts for business modelling, planning, and investigation.
- Connect with the regional Home Entertainment team and contribute to the Insight-led-selling agenda.
- Work independently with autonomy while collaborating with Research team-mates in other locations to enhance the flow of industry themes and insights.
- Thoroughly understand third-party datasets and custom primary techniques, utilizing the toolkit for business impact.
- Maximize research value through impactful communication with colleagues, key clients, and industry-wide initiatives.
- Build strong relationships with internal business partners, stakeholders, third-party suppliers, and industry peers.
Requirements
- Typically, 2-5+ years’ experience in a similar role or within a relevant media industry.
- Demonstrable knowledge and understanding of audience behaviours specifically related to these markets.
- Expertise in producing and delivering concise and well-messaged presentations to all levels of an organisation and in client/external meetings.
- Proven ability to provide strategic direction using a combination of designed and commissioned research and third-party datasets.
- Experience in managing deadlines and collaborating across functions in a media organisation.
- Passion for the film and television industry, particularly Hollywood movies and U.S. TV series.
- In-depth knowledge of local market consumption behaviours and key players, crucially in the video-on-demand space.
- Advanced MS PowerPoint and Excel skills with the demonstrated ability to use complex formulas and pivot tables.
- Competency using, or interest in, data visualisation tools (specifically Tableau) and working with large data sets to derive business insights.
- Engaged with GenerativeAI developments in the context of Research applications.
- Must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.
Skills
- Consumer Insight
- Audience research
- Business Development support
- Direct-to-Consumer (D2C) channel analysis
- Home Entertainment insight
- Market trend data analysis
- Forecasting
- Business modelling
- Insight-led-selling
- Third-party dataset analysis
- Primary research techniques
- Impactful communication
- Stakeholder relationship management
- MS PowerPoint
- MS Excel
- Complex formulas
- Pivot tables
- Data visualisation tools (Tableau)
- Large data set analysis
- Generative AI in Research
Location
- London, United Kingdom
Work Type
- Full-time
Experience Level
- 2-5+ years
Salary/Compensations
- Competitive salary
- Annual bonus eligibility
Benefits
- Choice of comprehensive health plan options
- Private medical insurance
- Winter holiday week off
- 25 days of paid annual leave
- Extensive learning & development opportunities
- Employee Business Resource Groups
- Sony Pictures Action (racial equity and inclusion strategy)
- Discounted Sony products
- Exclusive employee screenings
- Interest-free season ticket loan
- Automatic enrolment in Company’s Pension Plan
- Free counselling and advisory service
- Automatic enrolment in Company’s Life Insurance and Group Income Protection Plans
- Social events
- Optional discounted benefits (gym memberships, travel insurance, activity passes, car leasing, experience days)
About the Company
- Sony Pictures’ EMEA Distribution Research team is focused on Sony Pictures’ content sales, local networks and transactional home entertainment businesses.
- The team delivers impactful insight from both audience and industry perspectives, utilising a deep toolkit of third-party datasets and custom primary quantitative and qualitative research approaches.
- The EMEA Distribution Research team is part of the wider EMEA Distribution Marketing & Research organisation.
- The role works across Feature Films, Scripted and Unscripted TV shows.
Equal Opportunity
- Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).
