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About the Role
Austin Capital Bank is seeking a creative and data-curious Social Media and Content Specialist to understand customer needs and translate them into compelling content. This hands-on role focuses on creating impactful content and analyzing performance to drive continuous improvement.
Responsibilities
- Learn about customers through various feedback channels.
- Develop creative content ideas based on customer insights.
- Create social content, focusing on short-form video, from concept to publication.
- Develop and test creative content across multiple social media channels.
- Analyze performance data to identify successes and areas for improvement.
- Collaborate with marketing and product teams to refine strategies.
- Monitor competitors, social trends, and customer conversations for new opportunities.
- Share learnings with the team to enhance customer understanding.
Requirements
- 2 to 4 years of experience creating social content, preferably for a consumer brand.
- Natural curiosity to understand customer behavior and content performance.
- Strong creative instincts and ability to develop original content.
- Understanding of short-form video principles.
- Comfortable analyzing performance data and using insights to improve work.
- Willingness to experiment with different content approaches.
- Hands-on approach with a focus on speed and ownership.
- Focus on results and impact rather than content volume.
Skills
- Social media content creation
- Short-form video production
- Content development
- Performance data analysis
- Creative strategy
- Customer insight gathering
- Cross-channel content testing
- Competitor analysis
- Trend monitoring
Location
- Austin, Texas
Work Type
- Hybrid (in office 3-4 days per week)
Experience Level
- 2-4 years
Benefits
- Impactful work contributing to customer financial well-being
- Growth and mentorship opportunities
- Supportive environment
- Vibrant culture
- Company champions ownership, clear communication, and high-quality craftsmanship
About the Company
- Austin Capital Bank creates financial products and services to enhance customer financial well-being.
- The company maintains a start-up spirit while experiencing rapid growth.
- Recognized on the Inc. 5000 list five consecutive years and Austin Business Journal's Fast 50.
- Operates as a profitable, entrepreneurially driven company expanding into new digital markets.
- Core Values: Take Initiative, No Big Egos, Honesty, Wicked Smart.