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About the Role

As a PR Manager on the Marketing team, you will play a vital role in building and amplifying our external message, owning a pipeline of news, articulating our message clearly, earning accolades, and supporting executive speaking engagements. You will serve as a strategic bridge between our technology and compelling media narratives to drive brand authority and trust, ultimately owning an 'always on' PR program for the U.S. market.

Responsibilities

Collaborate internally with product marketing, account managers, and sellers to identify and introduce impactful stories to the market, including product launches, client wins, and leveraging internal data for trade and mainstream publications.
Coordinate and facilitate executive press interviews.
Create key PR assets such as press releases, pitches, media briefings, coverage reports, and analyses, using language that resonates with target audiences.
Become an expert on offerings and data, continuously seeking new storytelling approaches to drive PR results.
Support global launches by collaborating with regional teams to gather relevant context for the U.S. PR narrative.
Partner with social media, content, and creative teams to amplify earned coverage across various channels.
Submit for industry awards and speaking opportunities, staying updated on new opportunities and collaborating with internal teams to source information and secure opportunities.
Maintain and update media lists, coverage trackers, press room, and reporting dashboards.

Requirements

4+ years of experience in public relations, with a mix of in-house and agency experience preferred.
Knowledge of adtech basics and the media landscape covering it.
Strong writing acumen and ability to translate complex topics into simple language for advertisers, publishers, partners, and reporters.
Comfortable working cross-functionally and globally in a fast-paced, high-growth environment.
Excellent project management and organization skills with attention to detail.
Data-driven mindset with the ability to produce results and demonstrate tangible metrics.

Skills

Public relations
Adtech
Media landscape
Writing
Cross-functional collaboration
Project management
Organization
Data analysis
Influencer marketing
Generative AI for PR

Location

New York City

Work Type

Hybrid
Full-time

Experience Level

4+ years

Salary/Compensations

$100,000—$116,000 USD

Benefits

Health insurance
Dental insurance
Vision insurance
401k matching
Pre-tax commuter benefits
Fully stocked kitchen
Discretionary bonus
Equity
Flexible PTO
Paid parental leave

About the Company

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world.
Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Equal Opportunity

Taboola is an equal opportunity employer and we value diversity in all forms.
We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success.
Employment is decided on the basis of qualifications, merit, and business need.