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About the Role

The Marketing Operations Analyst provides operational and analytical support for the Marketing Team, assisting with reporting, technology administration, process improvements, and project coordination to enhance efficiency and support business objectives.

Responsibilities

• Support data quality assurance and reporting by ensuring the accuracy, integrity, and consistency of marketing and CRM data.
• Identify data quality issues and recommend improvements.
• Prepare recurring and ad hoc reports that connect marketing activities, sales pipeline, and business development outcomes.
• Troubleshoot platform, reporting, and data issues, escalating complex issues as required.
• Maintain documentation, templates, and standard operating procedures.
• Present opportunities to streamline workflows, improve operational efficiency, and reduce manual processes.
• Support the evaluation, implementation, and optimization of marketing technologies, automation tools, and reporting processes.
• Support the adoption of AI-enabled tools and automation technologies.
• Participate in testing new AI capabilities and system enhancements, including user acceptance testing.
• Document and maintain marketing processes, AI-enabled workflows, and best practices.

Requirements

• 1–3 years of experience in marketing operations, marketing analytics, business analysis, sales operations, or a related field.
• Experience working with Salesforce, Account Engagement (Pardot) and PowerBI to support marketing automation, email marketing campaigns, reporting, data management, and lead tracking.
• Proficiency with Microsoft 365 applications.
• Strong written and verbal communication skills, with the ability to communicate effectively and professionally with senior leaders and internal stakeholders across the organization.
• Strong analytical and problem-solving skills with a high level of attention to detail.
• Excellent organizational and time management with the ability to manage multiple priorities in a collaborative, fast-paced environment.

Skills

• Salesforce
• Account Engagement (Pardot)
• PowerBI
• Microsoft 365
• Power Automate
• Microsoft Copilot
• ChatGPT
• AI-enabled productivity tools
• Wordpress
• Google Analytics
• HTML

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 1-3 years

Education Level

• Post-secondary education in Marketing, Business, Data Analytics, or a related discipline.

Salary/Compensations

• $60,000

Benefits

• Annual performance bonus

About the Company

• Connor, Clark & Lunn is a financial services or professional services organization.

Equal Opportunity

• CC&L Financial Group is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, religion, sexual orientation or expression, disability, or age.