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About the Role

As a Senior Analyst, Strategy, you will be the primary architect of multi-channel media plans and the project lead for their execution. You will look at the client’s "big picture" and partner with clients to map business goals to advanced activation strategies.

Responsibilities

• Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.
• Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.
• Analyze data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
• Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
• Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.
• Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue.

Requirements

• 1–3+ years of full-time experience in digital media optimization.
• Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.
• Strong understanding of YouTube/Google Ads and the nuances of video-first activation.
• Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.
• Proven ability to move beyond execution into "Activation Strategy"—understanding how creative, data, and platform algorithms work together.
• Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives.
• A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment.

Skills

• Meta Ads Manager
• TikTok Ads Manager
• YouTube/Google Ads
• Amazon DSP
• Excel
• BI tools

Location

• Remote

Work Type

• Full-time

Experience Level

• 1-3+ years

Salary/Compensations

• $73,500 - $85,000

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

About the Company

• Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
• We act as clients’ agency of record, their in-house team, or some hybrid of the two – and harness data and technology across all paid digital media and data-driven CRM channels.
• AdAge recognized Kepler among the Best Place to Work in 2022.
• We're transparent with our employees, sharing updates on company financials, performance against bonus goals, and responses to challenges.
• We're growing, offering unparalleled growth opportunities and a role in shaping the company's direction.
• We're fun, providing opportunities to work with and learn from the smartest people in the industry.

Equal Opportunity

• Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
• Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address.