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About the Role

Auberge Collection is building a Digital Product organization to define how guests discover, experience, and build lasting relationships with our brand across every digital touchpoint. This role will create the operating model, product strategy, and team that will shape the next generation of Auberge.com and the broader digital guest experience.

Responsibilities

• Establish Auberge Collection’s Digital Product function from the ground up, defining the operating model, governance, roadmap, prioritization approach, and product management discipline.
• Build the team over time while remaining deeply involved in execution.
• Own product strategy for Auberge.com and the end-to-end digital guest journey, from inspiration and discovery through booking, stay, and lifelong engagement.
• Partner across Brand, Creative, Marketing, Sales, Commercial, Properties, and Technology to bring Auberge Collection’s most iconic destinations, stories, experiences, and partnerships to life digitally.
• Define how moments like new property launches, celebrated chefs, transformative wellness experiences, or world-class partnerships are experienced across website, CRM, personalization, and owned digital channels.
• Lead Digital Product with an owner mindset, building roadmaps grounded in customer insight, financial analysis, measurable ROI, and commercial impact.
• Advance capabilities across personalization, experimentation, CRM, enterprise CDP, marketing technology, measurement, and customer journeys to improve engagement, conversion, digital revenue, loyalty, and lifetime value.

Requirements

• 10+ years leading Digital Product for luxury, premium consumer, travel, lifestyle, or ecommerce brands.
• Experience building product organizations, operating models, and cross-functional governance from the ground up.
• A track record leading large-scale digital experience transformations.
• Deep expertise in product strategy, customer experience, experimentation, analytics, personalization, and digital commerce.
• Strong commercial and financial acumen, with the ability to prioritize investments based on measurable business impact.
• The ability to influence across Brand, Marketing, Technology, Data, CRM, Commercial, Revenue, Sales, and Property teams.
• A bias for action, comfort with ambiguity, and the ability to move between strategy and hands-on execution.
• A genuine curiosity about travel, culture, design, dining, wellness, hospitality, and the experiences that shape how people remember a brand.
• Experience with an iconic luxury, lifestyle, hospitality, travel, entertainment, or experience-led consumer brand is strongly preferred.

Work Type

• Management

Experience Level

• 10+ years

About the Company

• Auberge Collection is a portfolio of extraordinary hotels, resorts, safaris, residences, and private clubs, sharing a crafted approach to luxury and bringing the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service.
• The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports, founded in 1969 and headquartered in Houston, Texas, led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

Equal Opportunity

• Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V.
• Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.