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About the Role

As a Native Ads Manager at Zasta, you will develop campaigns that feel like content rather than advertising. You will combine a deep understanding of user behavior with strong copywriting skills to create high-performing funnels, reporting directly to the CMO and collaborating closely with the Performance Marketing Team.

Responsibilities

• Understand users and develop storylines by empathizing with the target audience and creating clear, compelling narratives.
• Write engaging headlines and copy that are concise, precise, and curiosity-provoking, translating complex topics into simple, understandable, and attractive content.
• Rethink funnels by conceptualizing complete user journeys from the initial headline to conversion, exploring alternative approaches beyond traditional landing pages.
• Independently manage campaigns from idea to execution, ensuring structured, efficient, and goal-oriented implementation.
• Act as an interface between ideas, creation, and performance, translating requirements into actionable formats and ensuring alignment towards a common goal.
• Utilize media buying experience for campaign execution and optimization (a plus, not a requirement).

Requirements

• Several years of relevant experience in Native Ads, Performance Marketing, or a similar field.
• Strong understanding of target audiences and storytelling, creating relevant, understandable, and persuasive content.
• Excellent copywriting skills, writing clearly, concisely, and effectively.
• Understanding of funnels and performance, recognizing how individual actions contribute to conversion and business impact.
• Ability to work independently, prioritize effectively, and take ownership of tasks.
• Strong communication skills for close collaboration with internal teams and clear coordination.
• German language proficiency at C1 level is required.

Skills

• Native Ads
• Performance Marketing
• User Behavior Analysis
• Copywriting
• Funnel Development
• Campaign Management
• Media Buying
• Storytelling
• Communication

Location

• Rostock
• Berlin

Work Type

• Hybrid
• Remote (up to 4 weeks within Europe)
• Onsite (2 days per week at office)

Experience Level

• Multiple years of relevant experience

Benefits

• 30 days of vacation per year
• Opportunity to work from anywhere within Europe for up to 4 weeks
• Flexible workdays
• Joker days for flexibility
• Regular team events
• Collaboration with real tax advisors

About the Company

• Zasta was founded in 2017 and is the leading tax app in German app stores.
• Our software enables every taxpayer to file a professional tax return with minimal effort.
• Our platform works with real tax advisors to ensure optimal results for users, even without tax knowledge.
• Over 2 million users trust our app.
• We aim to transform a tedious financial topic into a positive financial outcome.

Equal Opportunity

• We encourage you to apply even if you don't meet all the requirements, as you may bring unique value to the team.