About the Role
The Regional Account Sales Manager – Commercial is responsible for new-logo and new-revenue acquisition within an assigned territory, focusing on food service and commercial businesses. The primary mandate is to build pipeline, execute competitive displacements, and convert prospects into recurring-revenue customers.
Responsibilities
- Aggressively prospect, qualify, and close new accounts within the assigned territory, owning the full sales cycle from lead generation through contract execution and first service.
- Generate leads through outbound prospecting, cold calling, field canvassing, referral networks, appointment setting, and coordinated marketing campaigns.
- Develop, maintain, and execute an approved territory sales plan that documents target account prospects, sales cycle stages, projected revenue, projected decision dates, and projected implementation/first service dates.
- Build and maintain a robust, accurately staged pipeline in Dynamics CRM with disciplined opportunity management.
- Execute competitive displacement strategies by developing expert-level command of LES service lines, FOG ordinances, OWS regulations, and manifesting requirements.
- Prepare and deliver compelling service management proposals, presentations, price quotes, and RFP responses.
- Structure and negotiate recurring-service agreements, will-call conversions, and contract renewals with attention to route profitability and gross margin.
- Identify and pursue multi-location expansion opportunities within newly acquired accounts.
- Maintain strong working relationships with key executive-level decision makers and operational influencers within the account base.
- Partner closely with field operations during new account implementation to ensure clean first service, accurate manifesting, and a strong early customer experience.
- Conduct periodic service reviews with the account base to identify upsell, cross-sell, and referral opportunities.
- Complete and submit a weekly sales call plan, weekly sales call results report, weekly target account update, and monthly sales plan update.
- Report pipeline movement and results to leadership on the defined cadence.
- Work within the pricing, products, and services guidelines established by the company.
- Prioritize safety and environmental compliance in all customer and site interactions.
Requirements
- Demonstrated success as a hunter with a verifiable track record of new-logo acquisition and competitive displacement in a defined territory.
- Proficiency in building and executing annual, quarterly, monthly, and weekly territory sales plans.
- Significant experience working via appointments; demonstrated success generating appointments through cold calls, field prospecting, and referral development.
- Proven success across short, medium, and long B2B service sales cycles.
- Experience leading new sales program implementations in multi-location accounts.
- Strong written and oral communication skills; exceptional active listening.
- Proficiency in Microsoft 365; CRM fluency required (Dynamics experience preferred).
- Sound negotiation, deal-structuring, and problem-solving skills.
- Self-motivated, high-energy, with an unambiguous bias toward action and urgency.
- Analytical and detail-oriented; able to manage time and territory independently in a fast-paced environment.
- Respected, trusted, and known for consistent achievement — a reputation built on results, not activity.
- High school diploma or equivalent (Required).
- Minimum two (2) years of outside B2B sales experience with a demonstrated hunting/new-business emphasis (Required).
- Consistent, documented history of attaining monthly, quarterly, and annual revenue plans.
- Experience managing a defined geographic sales territory with strong time and territory planning skills.
- Valid driver’s license with a clean driving record per company MVR guidelines (Required).
Skills
- Consultative selling
- Lead generation
- Cold calling
- Field canvassing
- Referral networks
- Appointment setting
- Territory sales planning
- CRM (Dynamics preferred)
- Competitive displacement strategies
- Negotiation
- Deal structuring
- Problem-solving
- Time management
- Territory management
- Microsoft 365 proficiency
- Written communication
- Oral communication
- Active listening
Location
- Assigned territory
Work Type
- Field-primary role
- Regular travel
- Customer site visits
- General office conditions when not in the field
Experience Level
- Minimum two (2) years of outside B2B sales experience with a demonstrated hunting/new-business emphasis
Education Level
- High school diploma or equivalent (Required)
- Bachelor’s degree or equivalent (Preferred)
About the Company
- Liquid Environmental Solutions (LES) offers a full suite of liquid waste services including FOG, oil water separator, used cooking oil, septic, and grit.
