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About the Role
As a result of our incredible success and growth, we are looking for a CRM Manager to join us.
Responsibilities
- Own and evolve core lifecycle journeys (onboarding, activation, engagement, basket abandonment, win-back, re-engagement) from strategy through build and optimisation.
- Plan and execute commercial campaign sends, balancing frequency, relevance, and commercial priorities against the health of lifecycle programmes.
- Plan and execute engagement-focused sends, collaborating with marketing teams on content, calendar, and social opportunities.
- Own and prioritise the testing roadmap (subject lines, send times, content, journey logic), translating results into actionable recommendations.
- Utilise performance data (opens, clicks, conversion, retention, incrementality) to diagnose underperformance and propose solutions.
- Brief, QA, and direct internal resources to extend execution capacity and build internal understanding of successful CRM strategies to advocate for investment.
Requirements
- Five or more years of hands-on experience in CRM and lifecycle marketing strategy and execution.
- Proficiency in an ESP or marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, Klaviyo) for building and QA-ing campaigns and journeys.
- Strong understanding of segmentation, triggers, and automation logic.
- Ability to interpret performance data and translate it into actionable next steps, with a focus on testing and iteration.
- Demonstrated ability to identify and implement improvements in CRM flows and send calendars.
- Comfortable briefing and directing internal resources.
- Ability to build buy-in across product, brand, marketing, creative, and data teams.
- Clear, honest communication with a self-starter, can-do attitude.
Skills
- CRM
- Lifecycle Marketing
- Campaign Execution
- Marketing Automation Platforms
- Segmentation
- Triggers
- Automation Logic
- Data Analysis
- A/B Testing
- Communication
- Stakeholder Management
Location
- Remote
Work Type
- Remote-first
- Flexible working hours
Experience Level
- 5+ years
Salary/Compensations
- Competitive salary
Benefits
- 30 days annual leave plus bank holidays
- Accredited 'Great Place To Work' company
- Commitment to personal development and career growth
- Coaching workshops
- Progression plans
- Monthly wellness allowance
- Gym memberships
- Access to mental health first aiders
- Health cash plan
- Access to partnership discounts
- £200 work from home set up allowance
About the Company
- Pion produces award-winning technology for major retailers, connecting them with the youth market.
- Featured in The Sunday Times Tech Track 100 2020.
- Focuses on innovation to offer new solutions that satisfy consumers, drive ROI for clients, and create an empowering workplace.
Equal Opportunity
- Pion is working to grow an inclusive, diverse, and respectful group of people.
- Accountability plays a big role in company values; Pion is honest, open, and transparent about ED&I efforts.
- Applications are welcome even if you don’t think you fit every criterion.
- If adjustments are needed for the application process, contact talent@wearepion.com.