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About the Role

Edwards Lifesciences is a global leader in patient-centered medical innovations for structural heart disease and critical care monitoring. We deliver life-saving technology to millions of patients in over 100 countries, focusing on improving treatment outcomes and creating sustainable solutions for unmet medical needs. Our Transcatheter Heart Valve (THV) business unit collaborates with interventional cardiologists and clinical teams to transform patient care with evidence-based technologies. Our driving force is to help patients live longer, healthier, and more active lives.

Responsibilities

Understand market and customer challenges and needs at national and regional levels by utilizing multi-source data such as market research, RWD, and VoC.
Develop annual marketing program plans considering objectives, messaging, segmentation, marketing mix, channel mix, and budget allocation.
Lead the execution of product promotion and market development programs in close collaboration with internal and external stakeholders.
Implement national marketing initiatives and support field activities in close coordination with the field organization.
Set KPIs (Leading/Lagging Indicators) to objectively evaluate program effectiveness and ROI.
Build trust with Key Opinion Leaders (KOLs) and collaborate on various programs to effectively deliver marketing messages.
Act as a hub for extracting, consolidating, and sharing challenges and needs from the field organization with other field teams or headquarters.
Refine marketing programs by collaborating with relevant departments inside and outside the business unit, including global teams.

Requirements

Native level Japanese language proficiency.
Business level English language proficiency.
Over 5 years of marketing experience in the medical device or pharmaceutical industry.
Over 3 years of experience leading the development and execution of annual marketing plans.
High interpersonal and communication skills, ability to articulate ideas, and logical thinking.
Ability and mindset to effectively prioritize and execute multiple tasks in a fast-paced and dynamic environment.
Flexibility to travel domestically and internationally (up to 50% of the time).

Skills

Marketing Planning
Market Research
Customer Needs Analysis
Program Development
Program Execution
Program Evaluation
Stakeholder Management
KOL Management
Cross-functional Collaboration
Data Analysis
Interpersonal Skills
Communication Skills
Logical Thinking
Prioritization
Adaptability

Location

Japan

Work Type

Full-time
Hybrid

Experience Level

5+ years marketing experience
3+ years leading marketing plan development and execution

About the Company

Edwards Lifesciences is a global leader in patient-centered medical innovations for structural heart disease and critical care monitoring.
We deliver life-saving technology to millions of patients in over 100 countries.
We are committed to improving treatment outcomes and creating sustainable solutions for unmet medical needs.
Our Transcatheter Heart Valve (THV) business unit collaborates with interventional cardiologists and clinical teams to transform patient care with evidence-based technologies.
Our driving force is to help patients live longer, healthier, and more active lives.