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About the Role

The Merchandiser will ensure the optimal product mix, pricing, and promotional strategy to maximize commercial performance across subscription and gifting in both the UK and Germany. This role acts as a critical link between the Flowers, Creative, Ops/Buying, Marketing, and Commercial teams.

Responsibilities

• Oversee and plan the upcoming flower calendar, ensuring a balanced range of styles, colors, and price points, considering seasonal moments in the UK and Germany.
• Manage and communicate the flower calendar, taking ownership of launch/end dates, pricing, sales channels, and any mid-cycle changes.
• Own, source, and manage add-ons and shop range to drive growth in Average Order Value (AOV) and incremental revenue from one-off shop purchases.
• Set and manage pricing for all arrangements across choice and gifting, experimenting with dynamic pricing on gifting.
• Understand costs and manage margins in close collaboration with Buying and Flower teams.
• Set and manage pricing for shop products.
• Conduct competitor analysis across both UK and German markets.
• Manage peak period short-term trading (Valentine's Day, Christmas, Mother's Day), focusing on maximizing net revenue while accounting for waste.
• Optimize the gifting range for conversion during seasonal peaks.
• Manage delivery fees to optimize profit.
• Manage visual merchandising onsite for flowers and add-ons.
• Manage product listings and navigation to drive sales across gifting and subscriptions.
• Utilize merchandising levers to maximize net profit weekly, considering waste.
• Ensure products are correctly tagged to aid discovery.
• Produce weekly and monthly performance reports on key trading metrics, including subscription sales, swaps, gifting sales, and traffic/conversion rates on gifting PDPs.
• Use performance data, competitor analysis, and consumer insights to inform future range, pricing, and promotional strategies.

Requirements

• Proven experience as a Merchandiser, Trader, or similar role, preferably within a direct-to-consumer (D2C) or fast-paced retail business.
• Strong commercial acumen with a track record of sales and margin growth.
• Strong analytical skills with experience in interpreting sales data and generating commercial insights.
• Excellent cross-functional collaboration and stakeholder management skills (Creative, Marketing, Operations).

Skills

• Merchandising
• Trading
• Direct-to-consumer (D2C)
• Retail
• Commercial acumen
• Sales growth
• Margin growth
• Analytical skills
• Sales data interpretation
• Commercial insights generation
• Cross-functional collaboration
• Stakeholder management
• Subscription merchandising
• Gifting merchandising
• Floral merchandising
• Perishable goods merchandising
• Product calendar creation and management

Location

• UK
• Germany

Work Type

• WFH (where applicable)

Experience Level

• Proven experience

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events

About the Company

• Freddie’s Flowers was founded by Freddie Garland in October 2014 with the ambition to change people’s relationship with flowers, believing they make every day special.
• The company started with a direct-to-consumer subscription model, building a loyal UK following.
• Expanded to Germany in 2020 and secured backing from The Craftory in 2021 for further expansion.
• Launched a gifting service in 2023.
• Is a B Corp organisation.
• The founding mission remains to change the world of flowers and to change the world with flowers.

Equal Opportunity

• Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued.
• All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.