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About the Role

Tyro is investing in the future of customer engagement, creating smarter, more personalised experiences at scale. As our Marketing Automation Manager, you'll play a key role in shaping and delivering lifecycle marketing programs that drive engagement, retention, and growth. Working across Marketing, Product, Data, and Customer teams, you'll combine strategic thinking with hands-on execution to elevate Tyro's marketing automation capability and customer experience.

Responsibilities

Design, build, and optimise customer journeys across acquisition, onboarding, growth, retention, and reactivation.
Deliver and build new automated program capabilities across email, SMS, push notifications, and in-app communications.
Create targeted and relevant customer experiences through effective segmentation and audience strategies.
Help scale Tyro's lifecycle marketing maturity by introducing best practices and new ways of working.
Partner closely with Product, Data, Customer Marketing, Compliance, and external partners to deliver impactful campaigns.
Use data, testing, and customer insights to continuously improve engagement, conversion, and commercial outcomes.
Act as a marketing automation SME, mentoring and training up team members and sharing knowledge across the business.
Identify opportunities to leverage AI and emerging technologies.

Requirements

Proven hands-on experience leveraging SFMC to deliver personalised, data-driven customer journeys and campaigns.
Strong experience building and optimising customer journeys, nurture programs, and personalised communications.
Capable in working in project teams to stand up new martech platforms and build out new processes & workflows.
Confidence working with complex customer data, audience segmentation, and customer data platforms.
Strong communication skills with the ability to influence and collaborate across technical and non-technical teams.
Experience delivering campaigns across email, SMS, push notifications, and other digital channels.

Skills

Salesforce Marketing Cloud Expertise
Lifecycle Marketing Experience
Platform builds
Data & Segmentation Expertise
Stakeholder Management
Cross-Channel Experience
AI
Emerging technologies

Location

Australia

Work Type

Hybrid
3 days in the office

Benefits

18 weeks paid primary carers leave
12 weeks paid secondary carers leave
Annual team-based volunteer day
Birthday Leave
Power Up Day (Additional day of leave)
Weekly team social events, snacks, craft beer and wine, ping pong and video games
Taco Tuesdays
Mental health and wellness initiatives
Novated leasing

About the Company

At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success.
With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers.
We’re proud to power more than 76,000 merchants across Australia and to work with almost 800 partners to create seamless experiences for hospitality, retail, services and health providers.
Just like our customers, we’re obsessed with the success of our people.
Our close to 600 Tyros are a highly collaborative team, so you’ll get to work with smart, motivated and friendly people across Tyro.
We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together!
We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact.
As we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career, and help unleash the potential of our customers, one payment at a time.

Equal Opportunity

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.