Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Planning Executive, you will plan, implement, and optimize integrated media campaigns, collaborating with senior planning and client teams to transform client objectives into effective media solutions. You will gain hands-on experience across the entire campaign lifecycle, including planning, buying, trafficking, optimization, reporting, and insights. This role is for a media professional ready to increase campaign ownership, deepen their understanding of the Australian media landscape, and enhance client and strategic planning skills. You will work with activation teams, media partners, and internal specialists, leveraging data, research, and market insights to identify opportunities and drive client outcomes.

Responsibilities

Maintain relationships with internal teams and relevant external groups, such as media owners and partner agencies, to benefit clients and Spark.
Gain knowledge of clients’ products, target audiences, communications strategies, and key messages.
Research past brand or product strategies and results.
Understand the competitive landscape of client categories, consumer behavior, and marketplace changes.
Collaborate with internal resources and the Snr Planning Exec / Client Manager to create effective cross-channel communication plans.
Actively contribute to weekly WIP meetings (internal and external) to proactively identify potential issues within your client portfolio.
Create clear and coherent media plans that support client business objectives, including timing, budget, and business requirements.
Demonstrate knowledge of each medium's primary strengths and weaknesses.
Interpret research, market data, and systems (e.g., Netratings, Market Intelligence, ComScore, Roy Morgan, AdRelevance) to improve planning and trading effectiveness.
Manage the day-to-day implementation process, ensuring media is bought and delivered according to plan to meet objectives.
Map out timelines and deliverables, including reporting and key deadlines for creative agencies and publishers.
Support Activations team with partner briefings and negotiations.
Provide feedback to partners during partner briefings and response evaluations.
Stay current with market knowledge to aid negotiations.
Assist the Activations team in ensuring all planning ideas are executed through the trading process.
Be proficient in using 3rd party ad serving tools such as DoubleClick & Sizmek.
Collaborate with Snr Planning Exec and/or Client Manager to deliver ROI tracking recommendations for all client campaigns.
Regularly monitor and optimize campaigns to ensure maximum budget utilization and optimal campaign performance.
Clearly demonstrate and report how campaign results align with the strategic intent and achieve agreed objectives.
Identify and recommend optimization opportunities, ensuring prompt and correct implementation.
Work with Snr Planning Exec to create post-campaign reports detailing media performance, market conditions, insights, and future recommendations.
Deliver reports on time and error-free.
Manage client expectations regarding potential delays (via Communication Manager).
Reconcile campaign delivery to ensure final delivered plans match billings.
Review proformas monthly during invoicing and execute necessary changes.
Address account queries immediately, aiming for zero outstanding queries weekly.
Maintain accurate budget and spend management for campaigns.
Detail all campaign finance changes across media plans and systems.
Complete final buy documents and enter rates into trading sheets after each bought plan.
Advise the team of any savings that can be reinvested or returned.

Requirements

Minimum 12-18 months of experience in media planning within an agency environment.
Expert understanding and working knowledge of the Australian media landscape.
Expert proficiency across Microsoft Office platforms: Word, PowerPoint, and Excel.
Full understanding and experience using eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital / Answers, Sizmek and/or DCM, MOVE, AQX Fusion.

Skills

Media planning
Campaign implementation
Campaign optimization
Client relationship management
Strategic planning
Data analysis
Research interpretation
Market insights
Cross-channel communication planning
Media buying
Trafficking
Reporting
Budget management
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
eTAM
BMD
Roy Morgan
EMMA
eRAM
Nielsen Digital / Answers
Sizmek
DoubleClick
MOVE
AQX Fusion

Location

Australia

Work Type

Full-time

Experience Level

12-18 months experience
Entry level

Benefits

Publicis Groupe benefits
Wholeself program (physical, mindful, financial wellbeing)
Creative, lively, and rewarding office environment
Publicis Liberté flexibility approach ('working your way with us')
Access to Global AI Platform Marcel
Extensive Learning & Development opportunities (15,000+ programs via Marcel Classes)
Career Conversations program (open feedback and support)
Diversity, Equality, and Inclusion strategy (Viva Women, Égalité, enABLE, EmbRACE, Écologique committees)
Birthday Leave
Flexible Public Holidays
Additional 5 days of leave after 2 years of service
Work Your World program (work from anywhere for up to 6 weeks/year)
Parental leave policy (up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, Cub Care leave)
Access to Sonder (wellbeing technology platform)
Supportive and recovery-forward culture for employees with life-threatening illnesses
Partnership with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and Australian Disability Network

About the Company

Spark Foundry brings HEAT (Higher Engagement, Affinity, and Transaction) to brands by driving consumer engagement, brand affinity, and transactions that impact client businesses.
Spark Foundry has an aligned set of beliefs, a structure for accountability, and a repeatable methodology for continuous improvement.
Spark Foundry values diverse thinkers ('Allsorts') who approach challenges from different disciplines and perspectives.
Spark Foundry believes great ideas must be effective and drive business results, balancing creativity with data-driven insights and technology.
Spark Foundry is part of the Publicis Groupe family, a global communications business recognized as an Employer of the Choice.
Publicis Groupe is one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than solely on ticking boxes.
Diversity. Inclusion. Equity. are part of our DNA at Publicis Groupe.
Publicis Groupe is committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
We believe that diverse teams deliver the best solutions to clients.
We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.