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About the Role
We are seeking a Marketing Account Director to develop and oversee comprehensive demand generation strategies for multiple SaaS clients, acting as the strategic lead and working hands-on with a dedicated team to drive client growth.
Responsibilities
- Diagnose client growth blockers and build comprehensive marketing strategies.
- Conduct market research and competitor analysis.
- Define ideal customer profiles, targeting, and audience segmentation.
- Set content pillars to establish client voice and authority.
- Build creative campaigns to achieve client KPIs.
- Map ad strategies across Google, LinkedIn, and Meta Ads.
- Write ad copy and creative briefs for high-converting campaigns.
- Develop lead magnet campaigns.
- Brief website optimizations and landing pages.
- Manage a dedicated team including a Marketing Exec, Ads Manager, Designer, and Developer.
- Run regular internal and client meetings to ensure alignment and momentum.
- Report to the Director of Marketing and collaborate with the Director of Strategy.
Requirements
- Experience working for a SaaS/Tech client or agency.
- At least 5 years of experience in B2B marketing.
- Experience managing senior stakeholders.
- Experience managing LinkedIn ad campaigns.
- Proven experience managing successful content marketing campaigns.
- Experience reporting on marketing campaign success and using data to tell a compelling narrative.
Skills
- Demand generation strategies
- Campaign development
- Landing page optimization
- Content marketing
- Ad strategy (Google, LinkedIn, Meta)
- Ad copywriting
- Creative brief development
- Lead magnet campaign creation
- Website optimization
- Stakeholder management
- Team management
- Project management
- Data analysis
- Strategic thinking
- Creative thinking
- Communication skills
Location
- London Hybrid
- Remote within the UK
Work Type
- Permanent
- Hybrid
- Remote
Experience Level
- 5+ years in B2B marketing
Salary/Compensations
- £60,000 - £70,000
- Bonuses (Avg £5,000 - £10,000 pa)
Benefits
- 25 days holiday plus bank holidays
- Quarterly bonuses
- Career growth opportunities
- New MacBook
- Quarterly staff parties
- Monthly team quiz with cash prizes
- Free tea, coffee, and beer at the office
About the Company
- Rocket SaaS is redefining B2B marketing agencies by partnering with ambitious SaaS companies to build end-to-end demand generation strategies for predictable growth.
- Values curiosity, ownership, and collaboration.
- Offers freedom to test ideas, shape strategy, and work with talented specialists.
- One of the UK's fastest-growing SaaS marketing agencies, known for delivering measurable results.
- Focuses on client growth and building long-term partnerships.