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About the Role

We’re hiring an Associate Director, Performance Marketing to lead media strategy, performance, and execution for a portfolio of clients. This is a high-impact role for a strategic, hands-on marketer who thrives on driving measurable results, diving into the work, and bringing new ideas to the table to grow ROI for both clients and the business. This role is ideal for someone who combines deep performance marketing expertise with strong client leadership, strategic thinking, and a passion for outcomes. You won’t just set the strategy—you’ll be in-platform making the magic happen, ensuring ideas translate into real performance. You thrive in fast-paced environments, effortlessly juggling multiple priorities while bringing clarity to complex challenges. You build strong client relationships, confidently lead performance conversations, and maintain a clear pulse on every moving piece of the media strategy. As a trusted advisor to clients, you take ownership, deliver results, and lead with both confidence and empathy—someone clients rely on and teams love to collaborate with.

Responsibilities

Operate seamlessly at both tactical and strategic levels - hands-on in execution while translating insights into impact-driven recommendations that lead performance conversations and help clients achieve and exceed goals.
Understand clients’ businesses, their industry, challenges, and opportunities deeply.
Own and lead full-funnel digital media strategy across paid search, paid social, display, programmatic, and emerging channels, ensuring all efforts align to client business goals and drive measurable outcomes.
Analyze performance data to uncover insights, implement optimizations, and inform strategic recommendations.
Lead structured testing roadmaps across creative, audiences, bidding, and landing pages to turn learnings into scalable impact.
Proactively identify opportunities for growth, efficiency, and innovation, bringing new ideas forward that elevate performance and expand the client partnership.
Own the results and drive execution, and ensure all strategic initiatives deliver performance.
Partner closely with creative, analytics, and channel specialists to deliver integrated, high-performing programs that move the business forward.

Requirements

6–8 years of performance marketing experience, including leading strategic conversations and executing directly in ad platforms.
Deeply hands-on in-platform experience in media planning, buying, and ongoing campaign management.
Expert-level experience with Google Ads, Meta Ads, GA4, programmatic, and emerging channels.
Experience with Amazon Ads and/or retail media networks like Walmart Connect (or similar).
Experience supporting or integrating performance programs with email, CRM, SEO/AIO, and/or CRO initiatives.
Experience across DTC, e-commerce, lead gen, and retail, with specific strategies used to meet unique needs.
Experience with creative analysis and testing, including using performance insights to guide iteration.
Confidence building reporting that includes pulling data, identifying key insights, recommending pivots, and presenting performance narratives to clients.
Experience with measurement strategies like multi-touch attribution (MTA) and/or incrementality testing.
Highly collaborative—comfortable leading when needed and also being led depending on the account and team structure.
Strong verbal and written communication skills, able to translate complex performance concepts into clear, accessible takeaways for stakeholders.

Skills

Performance Marketing
Media Strategy
Media Execution
Client Leadership
Strategic Thinking
Google Ads
Meta Ads
GA4
Programmatic Advertising
Amazon Ads
Retail Media Networks
Email Marketing Integration
CRM Integration
SEO/AIO Integration
CRO Integration
Creative Analysis
Reporting
Data Analysis
Multi-Touch Attribution (MTA)
Incrementality Testing
Verbal Communication
Written Communication

Location

Remote Canada Only

Work Type

Remote
Full-time

Experience Level

Associate Director
6-8 years

Salary/Compensations

$90,000–$125,000

Benefits

Competitive salary
Commission based on individual contributions and results
Profit Sharing
Fully funded benefits (health, dental, and vision at no cost)
Flexibility for work-life balance

About the Company

We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.
We streamline processes to maximize results.
Our efforts drive measurable and significant revenue growth through comprehensive media and digital strategies.
Our teams maintain a limited number of relationships, choosing our partners based on specific criteria.
We are selective about who we work with so that we can create change for those who want it most.

Equal Opportunity

Hale welcomes applications from all qualified individuals.
We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.
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