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About the Role

We’re hiring a Sr. Performance Marketing Manager to support the execution, optimization, and day-to-day management of paid media across a portfolio of clients. This is a hands-on, in-platform role for someone who loves building campaigns, analyzing performance, testing ideas, and learning how to turn data into results. You’ll work closely with senior team members, contributing directly to performance while growing your strategic skill set. This role is ideal for a strong executor who wants to deepen their performance marketing expertise in a fast-paced agency environment.

Responsibilities

Build, manage, and optimize paid media campaigns across paid search, paid social, and other digital channels.
Execute daily, weekly, and monthly optimizations across bidding, targeting, creative, and budgets to improve performance and efficiency.
Support structured testing across audiences, creative, and landing pages to drive learnings and incremental gains.
Maintain a strong pulse on campaign performance and pacing to ensure programs are tracking toward goals.
Pull, analyze, and interpret data to identify trends, insights, and optimization opportunities.
Support the development of clear performance summaries and reports for internal teams and clients.
Partner closely with Associate Directors and senior team members to execute against established media strategies.
Support client deliverables, updates, and performance discussions, ensuring accuracy, timeliness, and alignment with objectives.
Collaborate with creative, analytics, and channel specialists to ensure campaigns are executed seamlessly and perform as intended.
Stay curious and engaged with evolving platform features, industry trends, and performance best practices.
Proactively bring ideas forward to improve performance, efficiency, and workflows.
Actively develop your skills across performance marketing strategy, measurement, and optimization, growing your impact within the team and across accounts.

Requirements

5 years of hands-on experience in performance marketing or paid media.
Strong working experience in platforms like Google Ads and Meta Ads.
Comfortable executing campaigns end-to-end, including setup, optimization, and reporting.
Supported campaigns for e-commerce, DTC, lead generation, or retail brands.
Exposure to GA4 or other analytics tools.
Familiarity with different measurement approaches, such as basic attribution models or incrementality concepts.
Detail-oriented and organized, with strong follow-through on execution.
Naturally curious, proactive, and eager to learn.
Comfortable receiving feedback, asking questions, and iterating quickly.
Clear communicator who can turn data and performance results into actionable insights.
Experience with Amazon Ads, retail media networks, or programmatic platforms (Nice-to-Have).
Involvement in creative testing, CRO, or landing page optimization (Nice-to-Have).

Skills

Paid Search
Paid Social
Digital Channels
Campaign Execution
Campaign Optimization
Performance Monitoring
Data Analysis
Reporting
Client Support
Collaboration
Performance Marketing Strategy
Measurement
Google Ads
Meta Ads
GA4
Analytics Tools
Attribution Models
Incrementality Concepts
Amazon Ads
Retail Media Networks
Programmatic Platforms
Creative Testing
CRO
Landing Page Optimization

Location

Remote Canada Only

Work Type

Remote
Full-time

Experience Level

Senior

Salary/Compensations

$80,000–$115,000

Benefits

Commission
Profit Sharing
Fully funded health, dental, and vision benefits
Flexibility for work-life balance

About the Company

We are Hale.
We created Hale to be better.
We work with direct to consumer businesses that are ready for change.
We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.
We streamline processes to maximize results.
Our efforts drive measurable and significant revenue growth through comprehensive media and digital strategies.
Our teams maintain a limited number of relationships, choosing our partners based on specific criteria.
We are selective about who we work with so that we can create change for those who want it most.

Equal Opportunity

Hale welcomes applications from all qualified individuals.
We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.
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