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About the Role

Lead media strategy, performance, and execution across a portfolio of Hale’s larger, more complex, and strategically important client accounts. This senior, high-impact role requires deep platform expertise, strong business judgment, strategic leadership, and the ability to advise senior client stakeholders.

Responsibilities

• Act as the senior performance-marketing lead for a portfolio of larger, more complex or strategically important client accounts.
• Develop a deep understanding of clients’ businesses, including their industry, customers, economics, competitive landscape, challenges, and growth opportunities.
• Build credibility with senior client stakeholders and lead clear, confident conversations about performance, investment, risk, priorities, and opportunities.
• Connect media performance to broader business outcomes, including revenue, profitability, customer acquisition, lifetime value, lead quality, and sustainable growth.
• Operate seamlessly at both strategic and tactical levels, setting direction, staying close to execution, and translating insights into recommendations that improve business performance.
• Own and lead full-funnel media strategies across paid search, paid social, display, programmatic, and other relevant channels, ensuring investments align with client objectives and measurable outcomes.
• Maintain a clear pulse on performance, pacing, account health, and emerging risks, identifying drivers of results, limitations to growth, and necessary actions.
• Contribute senior media expertise to audits, pitches, strategic recommendations, forecasts, and proposals when required.

Requirements

• 8–10+ years of performance marketing experience, including leading strategic client conversations and executing directly in ad platforms.
• Expert-level experience with Google Ads and Meta Ads.
• Strong knowledge of GA4, reporting platforms, and modern measurement practices.
• Ability to connect platform performance to broader business outcomes such as revenue, profitability, customer acquisition cost, lifetime value, lead quality, and incremental growth.
• Experience working across DTC, ecommerce, lead generation, and/or retail, with the ability to adapt approaches to different business models and customer journeys.
• Experience mentoring or providing strategic oversight to other performance marketers, including reviewing work and providing clear direction to strengthen strategy and execution.
• Proactive and collaborative leadership style, identifying risks, opportunities, and next steps.
• Ability to communicate complex concepts clearly.
• Comfortable leading or being led depending on the account structure.
• Experience developing testing roadmaps and using audience, creative, bidding, and landing-page insights to improve performance.
• Confidence in analyzing data, identifying key insights, recommending a course of action, and presenting a clear performance narrative to senior client stakeholders.
• Experience managing significant media investments and making recommendations related to channel mix, budget allocation, forecasting, and scaling.
• Experience leading full-funnel media strategy and performance across complex, multi-channel accounts.

Skills

• Google Ads
• Meta Ads
• GA4
• Paid Search
• Paid Social
• Display Advertising
• Programmatic Advertising
• Full-funnel media strategy
• Performance Optimization
• Data Analysis
• Client Relationship Management
• Strategic Planning
• Team Leadership
• Mentoring
• Testing Roadmaps
• Audience Strategy
• Creative Strategy
• Bidding Strategy
• Landing Page Optimization
• Budget Management
• Forecasting
• Channel Mix Optimization

Location

• Remote Canada Only

Work Type

• Remote
• Full-time

Experience Level

• Senior
• 8-10+ years

Salary/Compensations

• $100,000–$130,000

Benefits

• Competitive salary
• Commission based on individual contributions and results
• Profit Sharing
• Fully funded health, dental, and vision benefits
• Flexibility for work-life balance

About the Company

• Hale Digital Inc. partners with consumer-focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.
• They streamline processes to maximize results and drive measurable revenue growth through comprehensive media and digital strategies.
• Hale is selective about its client relationships to focus on partners ready for significant change.
• They foster a refreshingly honest and real culture with good people who enjoy their work and clients.
• The company is composed of A-players focused on moving the needle for clients and themselves, with a focused, experienced, and innovative team that thrives on collaboration.
• There are opportunities to shape the future of a growing agency.

Equal Opportunity

• Hale welcomes applications from all qualified individuals.
• They are committed to employment equity and diversity in the workplace.
• They welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
• Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.