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About the Role
Thatch is seeking a Growth Marketing Lead to build and scale new acquisition channels, owning strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role where you will define investment, testing, and measurement strategies, collaborating with Growth, Product Marketing, Design, and Analytics to establish repeatable pipeline sources.
Responsibilities
- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
- Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.
Requirements
- Built and scaled paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.
Skills
- Paid social
- CTV
- OOH
- Radio
- Podcasts
- Emerging channels
- Experiment design
- Incrementality measurement
- Data analysis
- AI
Location
- Fully distributed
Work Type
- Full-time
Experience Level
- Lead
Salary/Compensations
- $145,000—$193,000 USD
About the Company
- Thatch is a fully distributed early-stage company using technology to change the way America does healthcare.
- We’re a happy, friendly, high-velocity team.