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About the Role

VML is seeking a Senior Engagement Strategist – Freelance for a global Pharma client. This role offers a unique opportunity to help build a Pharma brand from the ground up within a fast-growing team. The ideal candidate will have a strong curiosity for the engagement strategic process, developing strategy and tactics informed by category and target audience insights, creating briefs, and cultivating excellent work.

Responsibilities

Translate client vision into a roadmap to achieve meaningful connections with target consumers that align with client goals.
Develop insightful perspectives on new platforms and messaging.
Build connections with audiences.
Bring context to reporting.
Drive client business forward through best practice engagement strategy delivery.
Mine data from various sources including audience, market, cultural, and social trends.
Conduct product and services research.
Utilize qualitative and quantitative methods to support creative strategy recommendations.
Gain insights into target audiences.
Test ad concepts.
Collaborate with analytics, creative, and account management teams to ensure flawless execution of client deliverables.
Contribute intelligence analysis, KPIs, and program measurement.
Extract key observations and nuances to inspire creative solutions.

Requirements

4+ years in a Strategy role for an Advertising or Marketing Agency.
Demonstrated understanding of client engagement and brand strategies from an Advertising Agency, Marketing Agency, or Management Consulting perspective.
Strong familiarity and comfort with multi-channel strategies and related analytics.
Ability to align strategies with business needs across all channels.
A positive attitude and capacity for thinking above and beyond the client’s initial ask.
A self-starter approach and true sense of ownership regarding work at each point of delivery.
Proven curiosity and willingness to dive deep into complex categories.
Ability to juggle multiple priorities to meet deadlines.
Ability to think on your feet and an eagerness to think outside the box.
Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.
Strong interpersonal communication skills for client and internal department interactions.
Technically proficient in presentation planning and development.

Skills

Engagement strategy
Brand strategy
Multi-channel strategy
Analytics
Data mining
Creative strategy
Client communication
Presentation development

Location

Global

Work Type

Freelance
Hybrid

Experience Level

Senior

Salary/Compensations

$60—$75 USD

Benefits

Competitive benefits package

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners.
VML’s global network is powered by 26,000 talented people across 55+ markets.
WPP is the trusted growth partner for the world’s leading brands.
WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
WPP is powered by exceptional talent and its agentic marketing platform, WPP Open.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.