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About the Role

Drive the analytics, measurement, and insights agenda across the global CRM ecosystem. This strategic role transforms customer signals into actionable insights to help the organization make smarter decisions across the customer journey, ensuring the customer remains central to every interaction. You will build a data-driven culture that optimizes engagement, conversion, personalization, and customer lifetime value.

Responsibilities

Define and evolve signal-based and attribute-driven customer outreach strategies.
Establish scalable measurement frameworks for accurate, consistent global reporting.
Drive data-backed decision-making across the CRM and customer engagement ecosystem.
Own end-to-end analytics across the customer lifecycle, from lead identification through nurturing and conversion.
Measure prospect engagement and movement across the funnel stages.
Track, analyze, and optimize engagement, response rates, and conversion performance.
Develop attribution models to evaluate the impact of multiple outreach channels.
Partner with CRM and Marketing teams to improve campaign effectiveness and customer conversion.
Deliver content performance insights to improve mid-funnel engagement.
Identify optimal communication channels, formats, and customer touchpoints.
Drive personalized targeting strategies across macro and micro customer segments.
Develop next-best-action insights to improve customer engagement and conversion.
Generate actionable prospect and customer insights to influence business strategy.
Enhance Customer 360 capabilities through data enrichment and improved customer profiling.
Support the evolution of Data Cloud architecture and customer data strategies.
Provide recommendations on channel selection, outreach frequency, and campaign optimization.
Improve lead scoring and lead management frameworks through predictive modeling, behavioral signals, and AI-driven scoring approaches.
Champion a culture of testing, learning, and continuous improvement.
Design and evaluate experiments across customer journeys and campaign programs.
Drive measurable improvements in conversion rates, engagement, and customer experience.
Act as a trusted advisor to Marketing, Sales, and CRM leaders, using analytics to shape strategic decisions.
Translate complex data into clear business recommendations with measurable impact.
Present insights, trends, and opportunities to senior leadership and executive stakeholders.
Influence organizational actions through customer-centric, data-driven storytelling.

Requirements

8+ years in CRM Analytics and Data Strategy
Experience in global CRM including commerce in direct to customer business
Proven track record of driving lead conversion, marketing ROI, and customer insights
Experience with lead scoring including signals and AI scoring output
Experience managing cross-functional, global stakeholders/leaders

Skills

Deep expertise in CRM analytics, customer journey analytics, and funnel measurement.
Strong understanding of attribution modeling and online-to-offline conversion tracking.
Hands-on experience with CRM and MarTech platforms.
Advanced knowledge of analytics and visualization tools such as Adobe Analytics, Google Analytics, Tableau, or Power BI.
Strong technical foundation in SQL, data modeling, statistical analysis, and data interpretation.
Proven ability to transform complex data into clear, actionable business insights.
Experience working with customer segmentation, personalization, lead scoring, and predictive analytics.

Location

Solihull, West Midlands

Work Type

Full-time

Experience Level

Principal
Lead

Salary/Compensations

Competitive salary package

Benefits

33 days of holiday (inc. Bank Hols)
Generous pension scheme with access to personalised advice
Private Medical Insurance and a Cash Back Programme
Life insurance (4x salary)
FREE fruit
WeCare Employee Assistance Programme (includes online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme)
Ideas for Excellence scheme
Free electric bicycle hire
On-site free parking
FREE electric charge points

About the Company

An iconic, British motorcycle brand with over 120 years of history.
Operates from state-of-the-art facilities in Solihull, West Midlands.
Part of the TVS Motor family.
Values respect, trust, and responsibility.
Supports personal development, teaching, and learning.
Offers the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
Features a diverse and international team.
Hosts twice-yearly employee events, payday socials, and other activities.