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About the Role

As a CRM Manager at CLARK, you will play a key role in shaping and implementing impactful CRM strategies across Germany, Switzerland, and the UK. You will work closely with various teams to harmonize CRM systems and establish an efficient, future-proof CRM framework.

Responsibilities

• End-to-end responsibility for CRM performance with a clear focus on business impact (e.g., engagement, conversion, revenue contribution along the funnel).
• Development and continuous improvement of a scalable CRM strategy across all lifecycle phases.
• Conception, implementation, and optimization of complex, data-driven customer journeys (multi-channel: email, push, in-app, SMS).
• Independent management and prioritization of CRM initiatives based on business cases and performance data.
• Utilizing data to identify growth levers in the funnel and deriving concrete measures.
• Planning, execution, and further development of a structured testing and optimization strategy (A/B testing, segmentation, personalization).
• Active co-design and further development of the CRM system landscape (especially Salesforce Marketing Cloud), including automation, data structure, and scalability.
• Close collaboration with Marketing, Sales, Data, Tech, and Operations to orchestrate consistent, cross-channel customer communication.
• Monitoring market trends (especially in AI & Automation) and evaluating their relevance for CLARK.

Requirements

• Several years of experience in CRM/Lifecycle Marketing (ideally 6+ years) with a clear focus on business impact (conversion, revenue, engagement).
• Ability to independently conceptualize and optimize complex, multi-stage customer journeys.
• Comprehensive practical experience with Salesforce Marketing Cloud, especially in implementing automated journeys.
• Understanding of data structures and strong analytical skills for interpreting CRM data and deriving strategic measures.
• Practical experience in AI-supported analysis, implementation, or automation of CRM campaigns.
• Proficiency in confidently managing multiple priorities and stakeholders simultaneously in a dynamic environment.
• Very good German language skills (min. C1) and fluent English skills are required.

Skills

• CRM
• Lifecycle Marketing
• Salesforce Marketing Cloud
• Data Analysis
• Customer Journeys
• A/B Testing
• Personalization
• AI & Automation

Location

• Germany
• Switzerland
• United Kingdom
• Remote
• Hybrid

Work Type

• Remote
• Hybrid
• Full-time

Experience Level

• 6+ years

Salary/Compensations

• €55,000 - €75,000

Benefits

• 100% remote or hybrid work options
• Workation option (up to 182 days/year from over 50 countries)
• 30 vacation days + half days on Dec 24th and 31st
• Flexible working hours
• 2 paid Impact Days per year for volunteer work
• Access to development formats (hackathons, leadership programs, internal trainings, Lunch & Learn)
• Access to internal and external learning opportunities
• Attractive employer contributions to company pension plan
• Exclusive employee offers and partner discounts

About the Company

• One of Europe's leading InsurTechs with strong partners like Allianz X, Portage, and White Star Capital.
• Mission: To protect our customers' world.
• Over 400 CLARKees across European locations (Germany, UK, Switzerland) combine technology with human expertise.
• Creating the ultimate 'Insurance Companion in Your Pocket'.
• Culture characterized by simplicity, reliability, and genuine appreciation.
• Values diversity, equal opportunities, and mutual respect.

Equal Opportunity

• Diversity, equal opportunities, and mutual respect are firmly anchored in how we work together and make decisions.